I. About the Role

This is a hands-on client advisory role. You'll deliver marketing automation, personalization and intelligence solutions across a variety of technology stacks, including but not limited to Salesforce Data Cloud and Marketing Cloud.

II. About you

You've led marketing technology or personalization engagements before - you know what separates a campaign that technically works from one that actually moves a business outcome. You're comfortable being both the person in the room with a CMO discussing strategy and the person reviewing a journey orchestration build with an architect. You think in outcomes, not deliverables, and you're energized by building something from a strong foundation rather than inheriting a mature, fully-formed function.

You approach new technologies and platforms with a beginner's mindset - genuinely curious rather than defensive about what you already know, and quick to dig into a tool you haven't touched before if it's the right fit for a client's problem. That same curiosity extends to how you work with people: mentoring comes naturally to you, and you look for opportunities to help peers and team members grow rather than treating knowledge as something to guard.

You're analytical by instinct, working through ambiguous problems methodically rather than jumping to the first plausible answer. At the same time, you operate with a real sense of urgency - strong organizational habits and disciplined follow-up mean things don't stall on your desk. You build relationships easily in professional settings, and you look for ways to proactively strengthen the team's output, not just your own piece of it.

You're platform-literate but not platform-loyal - you pick the right stack for the client's problem rather than defaulting to what you know best. And you're comfortable with ambiguity: this practice is being built, and you'll have real influence over what it looks like a year from now.

III. Primary Responsibilities

• Lead delivery oversight across client engagements spanning marketing automation, campaign orchestration, personalization, and customer data strategy, across technology stacks including but not limited to Salesforce Data Cloud and Marketing Cloud
• Serve as a senior client-facing advisor on marketing technology strategy, from discovery through solution design
• Partner with Sales and Strategy on GTM positioning, proposal development, and pricing for marketing automation engagements
• Stay current on the marketing technology landscape and identify where new platforms, AI capabilities, or approaches create client value, collaborating with our Center of Innovation on productization opportunities
• Represent the organization in client escalations, executive presentations, and business development conversations

IV. Required Qualifications

• 8+ years of experience in marketing automation, martech, or personalization strategy and delivery, with progressively senior scope
• Hands-on experience with major marketing automation and CDP platforms (e.g., Salesforce Marketing Cloud, Salesforce Data Cloud, or comparable tools such as Adobe Experience Platform, Braze, HubSpot)
• Track record of leading client-facing engagements from strategy through implementation
• Strong grasp of customer data strategy, segmentation, journey orchestration, and personalization at scale
• Comfort operating in regulated or complex verticals (Banking, Insurance, Retail, or similar) a plus
• Excellent communication skills, with the ability to move fluidly between executive strategy conversations and technical delivery detail
• Salesforce certifications (Marketing Cloud, Data Cloud, or related) a plus, not required
• Ability to meet travel requirements, when applicable (potential for up to 20% travel)
• Able to work US Eastern Standard Time Hours