TD Bank

Senior Business Intelligence Analyst - Campaign Delivery

TD Bank$76K — $125K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Undergraduate or advanced technical degree preferred in relevant fields (e.g., math, physics, engineering, finance, computer science).
  • 3+ years of relevant experience in Business Intelligence and reporting; higher degree and research tenure can count.
  • Strong knowledge of campaign management, audience targeting, and deployment workflows.
  • Expertise in Tableau, SFMC, and Unica Campaign Tools.
  • Advanced skills in Microsoft Excel for data analysis and reporting.

Responsibilities

  • Lead QA testing and validation for campaign processes from development through post-launch execution.
  • Ensure campaign accuracy through data validation and quality control processes.
  • Identify and resolve defects, driving root cause analysis for corrective actions.
  • Produce comprehensive BI reporting packages, dashboards, and scorecards to support business needs.
  • Conduct analyses to provide enhanced BI insights for management and strategic decision-making.

Benefits

  • Comprehensive professional development opportunities and growth pathways.
  • A positive work environment that fosters teamwork and innovation.
  • Contributions to a diverse and equitable workplace culture.
  • Participation in cross-functional initiatives for personal and career development.
Full Job Description
Work Location:
Mount Laurel, New Jersey, United States of America

Hours:
40

Pay Details:
$76,290 - $125,260 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:
Analytics, Insights, & Artificial Intelligence
Job Description:

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

Campaign Delivery manages marketing communications for TD Bank, working closely with multiple stakeholder groups, including DDTS (Data-Driven Targeting Strategy), MarTech, and marketing planners. We are responsible for timely and accurate campaign execution and management of overall marketing execution strategy. The Campaign Delivery team is seeking a strong QA Lead in Campaign Management with technical rigor, governance discipline, and leadership to ensure campaigns are accurate, compliant, and deployed without customer-impacting defects.

The Senior Business Intelligence Analyst provides specialized end to end BI support, visualization / presentation, and solutions for a significant business / function and/or projects / initiative. This role may be considered a subject matter expert in BI and Reporting. This role is accountable for the development, adoption and ongoing evolution of a best-in-class reporting and/or BI capability and may deliver on ad-hoc projects as assigned.

Depth & Scope:
  • Works independently as the senior analyst / subject matter expert and may provide technical support to others
  • Requires advanced knowledge of reporting and BI platforms, tools and techniques, and ability to effectively leverage it to support diverse reporting and BI functions
  • Considered a subject matter expert within a given area
  • Expert knowledge of all main data sources for the data used within the business unit and ability to effectively utilize these data sources for reporting purposes
  • Experienced professional role providing specialized data visualizations to support business needs
  • May be expected to have a knowledge of broader enterprise reporting platforms and data sources and ability to integrate data across the enterprise
  • May be expected to present to senior management or executives
  • Oversees and/or independently performs tasks from end-to-end
  • Generally focuses on broad range of moderately complex issues that may span from short to medium term (e.g. monthly-quarterly)


Education & Experience:
  • Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science) Graduate's degree preferred with either progressive project work experience, or;
  • 3+ year of relevant experience; higher degree education and research tenure can be counted


Preferred Skills:
  • Lead QA testing and validation for campaign development, deployment, and post-launch execution.
  • Ensure campaign accuracy through data validation, audit reviews, and quality control processes.
  • Identify, troubleshoot, and resolve defects while driving root cause analysis and corrective actions.
  • Enforce QA standards, governance requirements, and deployment readiness controls.
  • Experience leading quality assurance, testing, or campaign operations functions.
  • Strong knowledge of campaign management, audience targeting, and campaign execution workflows.
  • Experience working within Software Development Life Cycle (SDLC) methodologies.
  • Experience working within Tableau reporting
  • Experience working within SFMC & Unica Campaign Tools
  • Advanced Microsoft Excel skills, including data analysis, validation, and reporting.
  • Strong analytical, problem-solving, and attention-to-detail skills.
  • Excellent communication, stakeholder management, and leadership capabilities.
  • Demonstrated ability to manage risk, improve processes, and drive operational excellence.


Customer Accountabilities:
  • Produces specialized reporting packages, dashboards and scorecards for businesses, with a focus on understanding objectives and delivering insights for: (1) product design and development; (2) customer engagement; (3) account management; and (4) business decision making
  • Uses various methodologies to rapidly generate impactful interactive visualizations or tools
  • Leads the implementation of initiatives in support of overall business / function strategy
  • Conducts analysis to provide enhanced BI to inform management leadership team
  • Creates complex and comprehensive BI reporting packages and dashboards utilizing data infrastructure, localized DataMart's and external data sources and transforms into visual stories using appropriate systems to support client objectives
  • Identifies and proposes data presentations to meet evolving business's needs; utilizes various technology / applications / methodologies to rapidly generate impactful visualizations
  • Builds basic layouts and templates to be utilized by internal partners
  • Validates the quality and integrity of the data included in the Reporting Packages and Dashboards
  • Develops meaningful and insightful commentary / insights on new and existing reporting packages
  • Works with business partners to understand business objectives and develops value-added reporting and provides ad-hoc data extracts
  • Adopts, implements and effectively evolves report automation and/or visualization standards
  • May as a subject matter expert, to provide advisory or consultative services for supported colleagues and/or businesses regarding multi-format data visualization techniques

Shareholder Accountabilities:
  • Adheres to enterprise frameworks or methodologies that relates to activities for our business area
  • Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
  • Ensures business operations are in compliance with applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
  • Participates in cross-functional / enterprise / initiatives as a subject matter expert helping to identify risk / provides guidance for complex situations
  • Conducts internal and external research projects; supports the development / delivery of presentations / communications to management or broader audience
  • Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, makes recommendations, assesses the effectiveness of programs / policies / practices
  • Monitors service, productivity and assesses efficiency levels within own function and implements continuous process / performance improvements where opportunities exist
  • Leads / facilitates and/or implements actions / remediation plans to address performance / risk / governance issues
  • Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
  • Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite

Employee/Team Accountabilities:
  • Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues / points of interest
  • Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
  • Keeps current on emerging trends / developments and grows knowledge of the business, related tools and techniques
  • Participates in personal performance management and development activities, including cross training within own team
  • Keeps others informed and up to date about the status / progress of projects and/or all relevant or useful information related to day-to-day activities
  • Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
  • Leads, motivates and develops relationships with internal and external business partners / stakeholders to develop productive working relationships
  • Contributes to a fair, positive and equitable environment that supports a diverse workforce
  • Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally


Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
  • Domestic Travel - Occasional
  • International Travel - Never
  • Performing sedentary work - Continuous
  • Performing multiple tasks - Continuous
  • Operating standard office equipment - Continuous
  • Responding quickly to sounds - Occasional
  • Sitting - Continuous
  • Standing - Occasional
  • Walking - Occasional
  • Moving safely in confined spaces - Occasional
  • Lifting/Carrying (under 25 lbs.) - Occasional
  • Lifting/Carrying (over 25 lbs.) - Never
  • Squatting - Occasional
  • Bending - Occasional
  • Kneeling - Never
  • Crawling - Never
  • Climbing - Never
  • Reaching overhead - Never
  • Reaching forward - Occasional
  • Pushing - Never
  • Pulling - Never
  • Twisting - Never
  • Concentrating for long periods of time - Continuous
  • Applying common sense to deal with problems involving standardized situations - Continuous
  • Reading, writing and comprehending instructions - Continuous
  • Adding, subtracting, multiplying and dividing - Continuous


The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

About TD Bank

TD Securities offers a range of advisory and capital market services to its clients. The company's range of services includes research, investment banking, capital markets, and global transaction banking. Research consists of commodity and equity research. Investment banking consists of mergers, acquisitions, industry expertise, and credit origination. Global transaction banking consists of trade finance, cash management, and correspondent banking. TD Securities was founded in 1855 and is based in Ontario.

TD Bank Careers

Join the vibrant team at TD Bank, one of North America's leading financial services organizations, where innovation, leadership, and growth go hand in hand. At TD Bank, we are committed to fostering a culture of diversity and inclusion, making it an ideal place for ambitious professionals to thrive. Work You’ll Do At TD Bank, your professional journey is bolstered by a robust support system. From your first interview to every career milestone, you will find opportunities for growth and leadership. Our team is dedicated to helping you develop the skills necessary for success in the ever-evolving financial sector. TD Bank offers a variety of job opportunities across multiple fields, from customer service to investment banking. Each position at TD Bank is a chance to contribute to our culture of innovation and exceptional client service. Internship Programs Kickstart your career with a TD Bank internship. Our programs provide invaluable industry exposure and hands-on experience, making them a perfect starting point for students and recent graduates eager to make their mark in the banking industry. Interns at TD Bank enjoy the unique opportunity to work alongside seasoned professionals, gaining insights that are crucial for future employment. Benefits and Growth TD Bank is deeply committed to the well-being and continuous growth of our team members. We offer competitive benefits packages that cover health, finance, and family care. Our employees enjoy comprehensive health insurance, retirement plans, and generous paid time off, among other perks. Moreover, TD Bank encourages professional development through various training programs, including leadership development and diversity training. These initiatives ensure that our team remains at the forefront of industry standards and best practices. Join Our Team Explore the numerous career paths available at TD Bank and discover how your skills and interests align with our mission. We are actively hiring and continually looking for talented individuals who are passionate about banking and customer service. Networking and Professional Development At TD Bank, we believe in the power of networking and collaboration. Our employees have access to a wide range of networking events, workshops, and seminars that promote career development and professional growth. These platforms not only enhance your professional skills but also expand your industry connections. Stay Connected Keep up to date with the latest at TD Bank Careers by subscribing to our job alert emails. Tailor your subscription to match your career preferences and get the latest news, insider tips, and job opportunities delivered straight to your inbox. Explore job opportunities at TD Bank and be part of a team that values hard work, creativity, and a diverse workplace culture. Your next great career move is just a click away. SEARCH TD BANK JOBS Join us at TD Bank and let your ambition lead you to a rewarding career filled with opportunities to learn, grow, and innovate.
Learn more about TD Bank
Size
90,000 employees
Market Cap
$117.9 billion
Industry
Net Income
-$6.9 million
5 Year Trend
+6.6%

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