The Opportunity GAINS is seeking a Senior Business Development Representative to lead strategic pipeline generation, amplify our go-to-market motions, and accelerate new logo acquisition. In this role, you will own the development of high-value outbound strategies, oversee qualification excellence, and partner cross-functionally to drive predictable, scalable pipeline growth. You will serve as a key liaison between Sales, Marketing, and Product, ensuring our demand-generation efforts align with market needs and revenue goals.
This role is ideal for a highly skilled business development leader who can balance hands-on execution with strategic insight-regularly engaging C-level prospects, strengthening our ABM approach, and guiding junior BDRs in best-in-class prospecting practices.
What You'll Do - Lead strategic outbound pipeline generation programs targeting GAINS' highest-value accounts and industry segments.
- Engage executive-level prospects across email, phone, social, and events to build meaningful relationships and create new business opportunities.
- Partner closely with Marketing and Sales Leadership to refine our ideal customer profile (ICP), prioritize target accounts, and develop account-level pursuit plans.
- Drive and enhance Account Based Marketing (ABM) initiatives in partnership with Marketing, ensuring multi-threaded engagement and tailored value messaging.
- Oversee the qualification and nurturing process for outbound leads, as well as early stage deals, ensuring consistency, rigor, and alignment with sales methodology as well as increasing pipeline conversion.
- Mentor and guide junior BDRs, sharing best practices, refining processes, and leading training sessions on prospecting tactics and messaging.
- Collaborate with Product Marketing and Revenue Operations to refine GTM positioning, improve lead quality, and strengthen market intelligence.
- Support field sales teams by identifying expansion opportunities, accelerating deal cycles, and enabling deeper executive engagement.
- Maintain accurate Salesforce and Pardot data to support forecasting, TAM analytics, territory planning, and performance reporting.
- Act as a feedback loop from the market-providing insights on buyer behavior, competitive trends, messaging performance, and new opportunity areas.
Qualifications
- 7+ years of experience in business development, account development, or sales roles within a B2B SaaS environment, ideally in supply chain planning.
- Proven success building and executing outbound programs targeting enterprise or strategic accounts.
- Experience engaging and influencing VP- and C-suite stakeholders.
- A strong understanding of enterprise business processes and how they map to SaaS platform capabilities.
- Exceptional interpersonal, communication, and executive-presence skills.
- Demonstrated ability to collaborate across Sales, Marketing, Product, and RevOps teams.
- Experience mentoring or coaching BDRs or SDRs is highly preferred.
- Expertise with Salesforce CRM and marketing automation tools.
Why GAINS
- Be part of a team solving real-world supply chain problems with modern technology and a composable, decision-oriented approach.
- Help shape how the market views a new category of planning that delivers outcomes-not just dashboards or data.
- Join a collaborative, fast-paced team that values innovation, impact, and customer success.
