As a Senior Brand Manager on VALORANT, you will independently architect end-to-end global brand strategies, lead complex campaign planning, and provide high-level creative stewardship across marquee multi-platform publishing beats. While this role primarily anchors our core PC and Console campaign ecosystem (major Episode/Act beats, Agent launches, skinline moments, and competitive beats), you will also step in to lead or support marquee cross-platform initiatives including VALORANT Mobile in China, as well as cross-ecosystem beats.
You will operate with high autonomy-shaping full-year campaign roadmaps, setting strategic positioning, guiding matrixed teams, and continuously challenging creative partners to elevate work beyond status-quo norms.
Key Responsibilities - Brand Strategy & Positioning: Define and drive end-to-end global campaign strategy, and player journey design for VALORANT's major live-service, esports, and platform beats.
- Gold-Standard Briefing & Creative Stewardship: Deliver decision-enabling, insight-driven campaign briefs. Partner directly with Creative, Production, and Craft leads, continuously challenging creative execution throughout production to maintain an elevated quality bar.
- Cross-Functional & Regional Leadership: Guide matrixed cross-functional teams (Production, Comms, Social, Influencer, Growth, Dev, Esports) and steward Regional Brand Leads across global publishing hubs to ensure regional relevance alongside global campaign cohesion.
- Measurement, Analysis & Optimization: Partner with Insights to establish campaign KPIs, evaluate post-campaign performance, and synthesize complex audience data into actionable learnings that inform future full-year publishing roadmaps.
- Full-Year Campaign & Budget Management: Manage publishing budgets for owned workstreams, prioritize resources under ambiguity, and build full-year campaign roadmaps in alignment with game dev timelines.
Required Qualifications - Experience: 5+ years of experience in brand strategy, game publishing, or marketing within gaming or entertainment, with a proven track record of full, end-to-end campaign ownership.
- PC & Console Ecosystem Focus: 3+ years directly engaging gaming audiences, with deep familiarity in live-service FPS, competitive shooters, or core PC/Console ecosystems.
- Large-Scale Campaign Leadership: Demonstrated experience leading complex, integrated marketing campaigns involving product marketing, community, social, esports, and external agencies.
- Strategic & Creative Rigor: Exceptional ability to write sharp, decision-enabling briefs and translate complex player insights into clear strategic direction.
- Cross-Functional Influence: Proven success guiding matrixed teams, resolving cross-departmental friction, and influencing senior stakeholders without relying on direct authority.
Desired Qualifications - Deep familiarity with the VALORANT IP, its competitive ecosystem, and tactical shooter culture.
- Multi-platform publishing experience spanning PC, Console, and Mobile environments.
- Prior experience working directly alongside game development teams within live-ops environments.
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!
Our Perks: Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our
benefits pages for more information.
- (Los Angeles Only) Base salary range between $149,800.00 - $208,400.00 USD + incentive compensation + equity + 401K with company match + medical, dental, vision, and life insurance + short and long-term disability + open PTO.
