AbbVie

Senior Brand Manager, Oncology (Hematology)

AbbVie • $110K — $130K *
Pharmaceuticals & Biotech
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Commerce, Science, or related field required.
  • Minimum four years of relevant marketing experience in the biotech/pharmaceutical industry.
  • Hematology experience preferred for deeper industry insight.
  • Experience with digital/virtual program deployment is a plus.
  • Strong strategic thinking and execution skills essential.

Responsibilities

  • Lead the implementation of the annual cross-functional Integrated Brand plan.
  • Develop strategies to enhance business performance using market insights.
  • Create, implement, and measure marketing tactics aligned with strategic goals.
  • Manage and allocate the Advertising and Promotion (A&P) budget effectively.
  • Support monthly and annual financial processes for the brand.
  • Communicate strategic goals and plans to internal teams and external partners.
  • Analyze market issues and present findings to the brand team and senior management.

Benefits

  • Collaborative work environment with a focus on innovation.
  • Opportunity to lead marketing initiatives in a specialized therapeutic area.
  • Engagement with cross-functional teams and external vendors.
  • Professional development through presentations and stakeholder interactions.
  • Supportive of a French working environment in Quebec.
Full Job Description
The team is looking for a talented and experienced individual to lead the marketing and commercial activities within our oncology portfolio. Through innovative tactics and a team-oriented approach, the Senior Brand Manager will play a pivotal role within the marketing team. This position is based in Montreal (Saint-Laurent) and reports to the Business Unit Head, Hematology. Key Responsibilities: • Lead and successfully implement the annual cross-functional Integrated Brand plan. • Develop strategies to accelerate business performance based on market insights and identified challenges & opportunities. • Develop, implement, and measure tactics aligned to strategies identified in the marketing plan. • Managing and strategically spending the Advertising and Promotion (A&P) budget. • Support in the monthly and annual financial processes. • Communicating strategic goals, positioning, messaging and tactical plans to internal customers, field sales force and external agencies. • Contribute to cross-functional brand team and working groups in order to optimize initiatives. • Prepare and deliver presentations to the different stakeholders including Global/Area business reviews. • Analyze market issues and opportunities and communicate findings to brand team and to senior management. • Support the Brand Team in the planning and coordination of the national sales meeting and cycle meetings. • Work collaboratively with external vendors. Qualifications Education/Experience required: • Bachelor's degree in Commerce, Science or related field is required. • Relevant marketing experience with a proven track record within the biotech/pharmaceutical industry: • Marketing experience within a relevant therapeutic area is a strength (minimum four years). • Hematology experience preferred. • Experience with digital/virtual programs deployment is an asset. • Ability to think and plan strategically (work plans, activities, timelines, targeting) and operating with execution excellence. Essential skills and abilities: • Advanced oral and written communication skills. • Experience with Microsoft Office Suite (Outlook, PowerPoint, Excel, Word, etc.). • Must be at ease with technology (the use of various tools/systems to perform day-to-day tasks). • Travel required about 25% of the time. • Valid driver's license and passport. Key leadership competencies: • Drive & communicate vision and strategy. • Excel in marketing by translating a very precise positioning into marketing tactics and sales force execution. • Contribute to the brand team as an effective and genuine team player. • Prioritize decisions and activities to ensure efficient use of resources and address critical issues impacting the brand. • Prepare and deliver presentations to the different stakeholders; adapt key messages to the audience. • Drive and Manage Projects. • Propose new and innovative marketing solutions. AbbVie strives to provide a French working environment for its employees in Quebec. Although as part of its francization program has taken all reasonable steps to avoid imposing the following requirement, advanced amount of knowledge of English / Fluency in English is an essential requirement for the position of Brand Manager including, but not limited to, for the following reasons: • English speaking employees outside the province of Quebec. • English speaking clients outside the province of Quebec. • Anglophone region outside the province of Quebec.

About AbbVie

AbbVie develops pharmaceuticals and medical devices. They provide products and services to therapeutic areas including immunology, oncology, neuroscience, eye care, virology, women's health, and gastroenterology.

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Joining AbbVie means becoming part of a global team dedicated to making a remarkable impact on patients' lives. At AbbVie, our employees are united in the pursuit of groundbreaking innovation and are committed to transforming the future of healthcare with leading-edge science.

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We believe in nurturing our team's professional growth through comprehensive training programs, leadership development opportunities, and continuous learning. Our commitment to your career growth is reflected in our robust offerings that enhance your skills and knowledge.

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AbbVie is dedicated to supporting our employees' well-being both inside and outside of work. Our benefits package includes health, financial, and social benefits that are designed to support the diverse needs of our employees. Our inclusive culture encourages collaboration and innovation, fostering a workplace where all can excel.

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Learn more about AbbVie
Size
50,000 employees
Market Cap
$288.5 billion
Industry
Net Income
$4.6 billion
Founded
2013
5 Year Trend
+17%
Revenue
$45.8 billion
NASDAQ

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