JP Morgan Chase & Co.

Senior Associate, Marketing Strategy (Offers & Shopping)

JP Morgan Chase & Co. • $95K — $115K *
New York, NY 10001In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of experience in marketing strategy or digital marketing planning.
  • Ability to translate customer insights into actionable journey plans.
  • Familiarity with personalization concepts and lifecycle messaging strategies.
  • Strong background in measurement, hypothesis-driven testing, and results analysis.
  • Experience leading cross-functional teams and engaging stakeholders effectively.
  • Excellent problem-solving and organizational skills, especially in ambiguous situations.
  • Proficient communication skills for conveying complex ideas simply.

Responsibilities

  • Support the evolution of customer journey strategy across touchpoints.
  • Develop journey and campaign concepts informed by customer and product insights.
  • Define targeting and personalization strategies with analytics and product teams.
  • Create a learning agenda that includes testing hypotheses and measurement.
  • Collaborate with campaign execution teams on requirements and creative briefs.
  • Align stakeholders on launches, timelines, and performance metrics.
  • Contribute to offer curation and recommendations for digital platforms.

Benefits

  • Collaborative work environment with cross-functional teams.
  • Opportunities for professional development and continuous learning.
  • Engagement in innovative marketing strategies and customer insights.
  • Access to data-driven decision-making frameworks.
  • Opportunity to influence customer experience across various channels.
Full Job Description
JOB DESCRIPTION

Revised JD — Senior Associate, Marketing Strategy (Offers & Shopping)

Role summary

As a Senior Associate Offers Shopping Marketing Strategy in the Offers and Shopping team, you will help shape and scale connected customer journeys from discovery to activation to redemption. You will translate customer and product signals into journey concepts, messaging strategy, test plans, and clear creative briefs, then partner with cross-functional teams to launch and learn. Your work will help improve relevance and measurable customer value across our digital channels.

Job responsibilities

  • Support the team lead in evolving end-to-end customer journey strategy across touchpoints.
  • Develop new journey and campaign concepts based on customer insights, product signals, and performance trends.
  • Define audience and personalization strategy (targeting inputs, eligibility logic needs, and content rules) with analytics and product partners.
  • Build and maintain a learning agenda and experimentation roadmap, including hypotheses, test design, and measurement approach.
  • Partner with campaign execution team to convert strategy into requirements and creative briefs.
  • Align stakeholders on what will be launched, timing, and how outcomes will be measured.
  • Contribute to offer curation and placement recommendations across key owned surfaces.
  • Synthesize performance insights into clear recommendations for optimization, prioritization, and next-best tests.
  • Help run partner campaign workflows, including intake, prioritization, briefing, governance, and decision routines.

Required qualifications, capabilities, and skills

  • 5+ years of experience in marketing strategy, lifecycle or journey strategy, or digital marketing planning.
  • Demonstrated ability to translate customer insights and product signals into clear priorities and journey plans.
  • Experience with personalization and targeting concepts and lifecycle-based messaging strategy.
  • Strong grounding in measurement and experimentation, including hypothesis-driven testing and interpreting results.
  • Experience leading through influence in cross-functional, matrixed environments.
  • Strong organizational and problem-solving skills; able to drive alignment from ambiguity.
  • Excellent written and verbal communication skills; able to simplify complex ideas for diverse stakeholders.
  • Bachelor’s degree required.

Preferred qualifications, capabilities, and skills

  • Experience in offers, shopping, ecommerce, loyalty, or value ecosystems.
  • Familiarity with segmentation and signals used to improve relevance.
  • Experience partnering with media or partner marketing teams to integrate partner goals into customer journeys while maintaining a consistent customer experience.
  • Comfort developing lightweight operating models (intake, governance, prioritization) that improve speed and clarity.
  • Strong storytelling and presentation skills for strategy readouts and test results.
  • Experience collaborating with creative and marketing technology teams.
  • Track record of improving activation and redemption through journey optimization and iterative testing.

About JP Morgan Chase & Co.

JP Morgan Chase & Co. stands at the forefront of the global financial services industry. They offer an expansive array of products and services to a diverse clientele, including individuals, corporations, governments, and institutions. Ever since the merger of J.P. Morgan & Co. and Chase Manhattan Corporation in 2000, this industry-leading entity has become renowned for its comprehensive portfolio encompassing consumer and community banking, corporate and investment banking, commercial banking, as well as asset and wealth management. Headquartered in the vibrant city of New York, JP Morgan Chase & Co. boasts a formidable presence across over 100 countries worldwide.

Unveiling Employment Opportunities at JP Morgan Chase & Co.

Vacancies and Hiring Initiatives

JP Morgan Chase & Co. is continuously on the lookout for talented individuals eager to contribute to its legacy of excellence. The company's recruitment efforts are geared towards identifying candidates with the right blend of skills and qualifications to drive forward its various business segments. Whether you are a seasoned professional or a recent graduate, JP Morgan Chase offers a plethora of job openings across multiple disciplines.

High-Demand Positions

Among the myriad of roles, certain positions stand out for their attractive compensation packages and career advancement prospects. Notably, high-paying jobs at JP Morgan Chase & Co. include Relationship Manager, Branch Manager, and Software Engineer. These roles are critical to the firm's operations and offer lucrative opportunities for those with the requisite expertise.

Navigating the Job Market at JP Morgan Chase & Co.

Leveraging Job Portals and Job Alerts

For job seekers aiming to tap into the opportunities at JP Morgan Chase, staying updated through job portals and subscribing to job alerts is crucial. These tools can provide timely information about job openings, job fairs, and recruitment events, enabling candidates to apply promptly and prepare adequately for interviews.

Preparing Your Job Application

Your job application, comprising your resume and cover letter, is your ticket to securing an interview at JP Morgan Chase. Highlight your qualifications, skills, and experiences that align with the job listing, ensuring you stand out in the competitive job market.

Acing the Interview

Preparation is key to succeeding in your interview with JP Morgan Chase. Familiarize yourself with the company's business segments, values, and recent achievements. Demonstrating how your background and aspirations match the company's goals can significantly increase your chances of employment. A World of Job Opportunites in the Financial Services Industry JP Morgan Chase & Co. offers a world of job opportunities for those seeking to make their mark in the financial services industry. With competitive salaries, comprehensive benefits, and endless possibilities for growth, positions at JP Morgan Chase are highly coveted. By staying informed through job sites, tailoring your applications, and preparing thoroughly for interviews, you can enhance your prospects of joining the esteemed ranks of JP Morgan Chase employees. Explore the job board, seize the job opportunities, and embark on a rewarding career journey with one of the world's leading financial institutions.
Learn more about JP Morgan Chase & Co.
Size
661 employees
Market Cap
$384.5 billion
Industry
Finance & Insurance
Net Income
$29.1 billion
Founded
1823
5 Year Trend
+0.7%
Revenue
$261.5 million
NASDAQ
CCF
* Ladders Estimates

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