Marketing Account Director (Start-Ups)

Power Digital

$110K — $130K *
US-AnywhereRemote in United States
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in marketing with experience in early-stage or scaling consumer brands
  • Experience working with founder-led businesses and understanding fast-paced decision-making
  • Ability to build marketing frameworks from the ground up without existing data
  • Knowledge of transitions from crowdfunding to direct-to-consumer sales
  • Strong prioritization skills to address key issues effectively
  • Experience with small budget media strategies and optimizing results
  • Proven record of account retention and growth, even in challenging times

Responsibilities

  • Enhance business processes through AI technologies
  • Leverage Power Digital’s Nova ecosystem for departmental success
  • Conduct quarterly Power Circuit reviews to identify growth constraints and develop actionable plans
  • Manage senior client relationships with a focus on strategic business updates
  • Establish measurement infrastructures and baselines for clients
  • Coordinate all facets of account strategy including paid, SEO, content, and creative work
  • Identify and propose realistic expansion opportunities for clients
  • Lead account retention and renewal efforts, aiming for growth in monthly recurring revenue
  • Build robust multi-layered client relationships to mitigate risk from contact changes
  • Ensure compliance and daily usage of proprietary technology and tools
  • Oversee and mentor 1-2 direct reports, facilitating their professional growth and performance

Benefits

  • Base salary plus commission opportunities
  • Comprehensive Medical, Dental, and Vision insurance with up to 100% employer coverage
  • 401(k) plan with 4% employer matching
  • Unlimited Time Off from day one
  • 4 hours of paid Volunteer Time Off per quarter
  • Flexible work environment with options for fully remote, in-office, or hybrid
  • One-time $100 Work From Home stipend
  • Employee Assistance Program
  • 12 national holidays plus 2 mental health recharge days each year
  • Unlimited growth and leadership opportunities within a rapidly expanding company
  • Ongoing training programs for personal and professional development
  • Quarterly awards for exceptional performance with prize money and recognition
  • Participation in company Diversity, Equity, and Inclusion initiatives
Full Job Description
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

You'll own a portfolio of 8-12 Core accounts - early-stage and growth-stage brands that are figuring it out in real time. Some launched via crowdfunding. Some are founder-led with no dedicated marketing team. Some are scaling fast, and the infrastructure hasn't caught up. None of them has a budget to waste.

These clients need a different kind of AD. The Power Circuit work is the same, but what you find is usually more fundamental: weak product-market fit signals, an undefined audience, no measurement baseline, and a media mix built on gut instinct. Prioritization matters more here because you can't fix everything at once, and trying to will burn both the client and the team.

You also need to be comfortable being the most experienced person in the room. The client may not know what good looks like yet. Showing them clearly, without condescension, is a meaningful part of the job.

Responsibilities:
  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
  • Run quarterly Power Circuit reviews - diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement; build a prioritized roadmap that accounts for what the client can actually execute with their current resources
  • Own the senior client relationship, which often means the founder directly; QBRs should feel like a board-ready business update, not a marketing recap
  • Help clients build measurement infrastructure from scratch when it doesn't exist, establish baselines before optimizing against them
  • Coordinate paid, SEO, content, email, and creative work around a focused account strategy; scope management is part of the job
  • Identify expansion opportunities that fit the client's stage, don't oversell services a brand isn't ready for
  • Manage retention and expansion; lead renewals; grow MRR
  • Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
  • Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
  • Manage and develop 1-2 direct reports - run regular 1:1s, build development plans, and own their performance reviews
  • Coach analysts and specialists; many will be working with startups for the first time

Role Requirements:
  • 6+ years in marketing, with meaningful experience working with early-stage or scaling consumer brands
  • Has worked with founder-led businesses and understands the dynamic - decisions move fast, emotions run high, strategy and execution blur together
  • Comfortable building from scratch: no brand guidelines, no historical data, no benchmark - and still making good decisions
  • Understands crowdfunding-to-DTC transitions and what changes when a brand moves from Kickstarter momentum to sustainable acquisition
  • Strong prioritization instincts - knows which problems to solve first and which to defer
  • Comfortable with scrappy media mixes and knows how to get signal out of small budgets
  • Track record of retaining and growing accounts, including accounts that went through rough patches

Key Performance Indicators (KPIs)
  • Expansion to Churn Ratio (ETCR)
  • Net MRR across portfolio
  • Client NPS (8+ avg)
  • Monthly Service Expansion pipeline generation
  • Power Circuit Certification (annual)

Most Important Things (MITs)
  • Team Coaching and Development
  • Marketing Strategy, Development and Execution
  • Client Retention and Client Revenue Growth

Benefits & Perks:
  • Base salary + commission opportunities
  • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
  • 401(k) plan - 4% employer contribution matching
  • Unlimited Time Off available on day one
  • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
  • Fully flex work environment: full-remote, in-office, or hybrid
  • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
  • Employee Assistance Program (EAP)
  • 12 observed United States national holidays + 2 mental health recharge days per year
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives

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