Dr Reddys Laboratories

Senior Associate Digital & Performance Marketing

Dr Reddys Laboratories$70K — $95K *
Pharmaceuticals & Biotech
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing preferred
  • 3-5 years of experience in digital marketing, e-commerce, or performance marketing (internships accepted)
  • Familiarity with social media, search, and e-commerce channels
  • Strong analytical skills with a focus on performance data
  • Basic understanding of marketing metrics like CTR and ROAS
  • Comfortable in fast-paced, test-and-learn environments
  • Curiosity and eagerness to grow

Responsibilities

  • Assist in executing media strategies across paid social, search, and retail media
  • Help track and report on campaign performance metrics like ROAS and CTR
  • Support budget tracking and pacing alongside senior team members
  • Coordinate with agencies on campaign setups and optimizations
  • Maintain product presence online across Amazon and retailer.com
  • Monitor product detail pages for accuracy and optimization opportunities
  • Review and optimize user experience across brand websites and apps
  • Assist in producing performance reports and identifying trends for optimization

Benefits

  • Comprehensive health care coverage
  • Retirement savings plan
  • Leave benefits
  • Annual discretionary bonus
  • Competitive total rewards package
Full Job Description
Job Description

This is an exciting opportunity for someone early in their digital marketing career who is passionate about building and growing consumer brands. You'll support the execution of digital marketing programs across channels like social, search, retail media, and e-commerce. This role is ideal for someone curious, analytical, and eager to learn how brands scale across D2C, Amazon, and retailer.com platforms.

We're looking for someone who:
  • Approaches work with an owner's mindset and a willingness to take initiative
  • Is comfortable experimenting, testing, and learning quickly
  • Cares deeply about understanding consumers and the competitive landscape
  • Can shift between hands-on tasks and broader problem-solving
  • Brings fresh thinking, curiosity, and excitement to digital marketing

Responsibilities:

Digital & Performance Marketing Support
  • Assist in executing media strategies across channels such as paid social, paid search, display, and retail media
  • Help track and report on campaign performance (ROAS, CPA, CTR, etc.)
  • Support budget tracking and pacing in partnership with senior team members
  • Coordinate with agencies and partners on campaign setup and optimizations

E-Commerce & Digital Shelf Support
  • Help maintain strong product presence online across Amazon and retailer.com
  • Assist in updating product content, imagery, and SEO elements
  • Monitor product detail pages (PDPs) for accuracy, consistency, and optimization opportunities
  • Support digital shelf initiatives, including ratings & reviews and search performance tracking

Website & App Support
  • Help review and optimize user experience across brand websites and apps
  • Support basic website updates, content refreshes, and QA testing
  • Track site performance metrics and surface insights for improvement
  • Collaborate with external developers to implement minor changes

Reporting & Analysis
  • Assist in pulling data for weekly and monthly performance reports
  • Help consolidate insights on media, e-commerce, and website performance
  • Identify trends and areas for optimization


Qualifications

Educational qualification: Bachelor's degree in Marketing preferred

Minimum work experience:
  • 3-5 years of experience in digital marketing, e-commerce, performance marketing, or a related field (internship experiences accepted)

Skills & attributes:
  • Familiarity with channels like social media, search, and e-commerce platforms
  • Strong analytical skills with interest in performance data
  • Basic understanding of marketing metrics (CTR, CPC, ROAS, etc.)
  • Comfort working in fast-paced, test-and-learn environments
  • Curiosity, proactivity, and eagerness to grow


Additional Information

Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future.

Dr.Reddy's Laboratories offers a competitive total rewards package including base salary determined on the basis of role, experience, skill set and location. Additionally, employees are eligible for an annual discretionary bonus, and benefits including comprehensive health care coverage, retirement savings plan and leave benefits. Additional details about total compensation and benefits will be provided during the hiring process.

For more details, please visit our career website athttps://careers.drreddys.com/#!/

Videos To Watch
https://www.youtube.com/watch?v=W7nNaz9zVMY

About Dr Reddys Laboratories

Dr. Reddy's Laboratories is an Indian multinational pharmaceutical company based in Hyderabad, Telangana, India. The company was founded by Anji Reddy, who previously worked in the mentor institute Indian Drugs and Pharmaceuticals Limited. Dr. Reddy's manufactures and markets a wide range of pharmaceuticals in India and overseas. The company has over 21,000 employees worldwide and operates in more than 40 countries. Dr. Reddy's Laboratories is listed on the Bombay Stock Exchange and the National Stock Exchange of India.
Learn more about Dr Reddys Laboratories
Size
22,739 employees
Market Cap
$8.4 billion
Industry
Net Income
$15.3 billion
5 Year Trend
+8.8%
Revenue
$181.2 billion
NASDAQ

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