Senior Associate, Brand Marketing (Seattle's Best Coffee & NESCAFÉ)

Nestle Operational Services Worldwide SA • $80K — $95K *
Solon, OH 44139In-Person
Food & Beverages
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Undergraduate degree / BA or equivalent experience required; MBA preferred.
  • Minimum 5 years marketing experience required, with emphasis on Foodservice sales/marketing preferred.
  • P&L management experience and robust planning skills required.
  • Demonstrated end-to-end project management experience from strategy through execution.
  • Strong quantitative and analytical skills essential.

Responsibilities

  • Conduct research to gain insights into brand relevance across consumer and operator segments.
  • Develop and manage brand equity and annual marketing plans.
  • Lead new product introductions and oversee R&D, packaging, and product launch execution.
  • Analyze market dynamics and adjust brand strategies accordingly.
  • Integrate sustainability into business strategies and tactics.
  • Oversee B2B marketing objectives for Seattle's Best Coffee & NESCAFE brands.
  • Manage brand budgets and collaborate with cross-functional teams to achieve business objectives.

Benefits

  • Opportunities for professional growth and development.
  • Cross-functional collaboration with various departments.
  • Innovative work environment focused on new product development.
  • Flexible working arrangements may be available.
Full Job Description
POSITION SUMMARY:

The Senior Marketing Associate will have responsibility for the Seattle's Best Coffee and NESCAFE out of home category, and develop business and marketing objectives, strategy and tactics for the Nestlé Professional Business, Out of Home channels and will execute against these plans. They will focus on delivering plans within coffee category, with a strong focus on marketing insights, implications and unique activations. They will manage daily activities relevant to the success of this category and brands.

PRIMARY RESPONSIBILITIES:

End to End Marketing Communication Ownership
  • Initiate necessary research to gain insights into brand relevancy by consumer & operator segment. Leverage insights into action to deliver business & financial goals.
  • Manages the development of brand equity, long-term plans and annual marketing plans.
  • Supports new product & equipment introductions including strategic decisions on research and development, packaging and product launch execution.
  • Strategically analyzes market dynamics and adjusts brand strategies as necessary, including value proposition by channel
  • Integrates sustainability into all business areas.


Project Management
  • Lead Projects for New Products or Solutions as the Project Manager ensuring on time launch and flawless execution from concept to close. Including the alignment of the strategy, approach, for initiating, planning, executing, monitoring, controlling, and closing.


Business Management
  • Develop B2B business and marketing objectives, strategy and tactics for Seattle's Best Coffee & NESCAFE brands and portfolio. Write annual business review and assist in the on the mid and long-term strategic business planning.
  • Execute day-to-day tactical Product Marketing plans for the brand. Manage external agency partners. Manage and control brand budgets. Leverage and use key insights to identify new opportunities for the business and brand in the Out-of-Home industry. Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including product development, R&D, sales, finance, regulatory and supply chain to accomplish aggressive new product plans, influence mix and profitable grow of the overall portfolio. Proven ability for multi-project management.
  • Grow sales and profits of existing product portfolio by utilizing insights of channel marketing and sales leadership teams. Develop key insights to increase relevance of product line to most-value customers. Coordinate effort with cross functional groups.
  • Perform other duties as assigned
  • No direct reports. Must be able to influence internal and external customers as needed to accomplish business objectives. Indirectly supervises cross-functional teams including Product Development, Packaging, Manufacturing Services, Equipment engineering, Trade Assets, Call Center, Supply Chain, Finance, Regulatory and more.


Requirements:

  • Undergraduate degree / BA or equivalent experience required. MBA degree preferred
  • Ability to effectively communicate with all levels of the organization, particularly with Sales, Product Development and cross functional teams
  • Highly motivated self-starter with results orientation
  • Up to 30% travel required


Experience:
  • Minimum 5 years marketing experience required.
  • 2 years' experience in Foodservice sales/marketing or equivalent preferred, with sales experience also valued
  • P&L experience and strong planning skills.
  • Strong quantitative skills and successful end to end project management (strategy to execution) experience.
  • New product development and launch experience
  • Digital Marketing experience a plus


Skills:
  • End to end project management
  • Strong conceptual skills and ability to translate complex business proposals into action
  • Strategic thinking and sound judgment in execution of activities
  • Strong planning and organizational skills
  • Strong presentation abilities (for external and internal audiences).
  • Problem Solving skills
  • Entrepreneur mindset- self-starter, determined, action-oriented.
  • Resourceful


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NPROACTIVE

This position is not eligible for Visa Sponsorship.

Job Requisition: 412357

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* Ladders Estimates

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