Kimberly-Clark Corporation

Senior Associate Brand Manager, Content & Connections - Kotex®

Kimberly-Clark Corporation$116K — $143K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing/Business; MBA preferred.
  • 5+ years of brand management or digital marketing experience.
  • Familiarity with brand development and creative ideation processes.
  • Experience in developing digital marketing strategy and activation plans.
  • Strong analytical skills to drive actionable insights.
  • Ability to influence and communicate effectively.
  • Positive energy to represent the brand both internally and externally.
  • Self-driven with proactive working style.

Responsibilities

  • Lead annual planning and oversee PESO execution across national and retail media.
  • Partner to build a data-driven culture across audience strategy and reporting.
  • Own strategy and execution for shopper marketing in collaboration with digital commerce leads.
  • Lead holistic SEO and AEO strategy for effective search performance.
  • Manage TikTok Shop and Brand Store strategy, execution, and performance.
  • Define strategy for display media execution and performance oversight.
  • Consult on website strategy ensuring it aligns with brand narratives and standards.

Benefits

  • Medical, dental, and vision coverage options with no waiting periods.
  • On-site fitness center and occupational health nurse support.
  • Flexible Savings and spending accounts for healthcare expenses.
  • Diverse income protection insurance options for safeguarding against unexpected events.
  • Programs for education support, adoption assistance, relocation, and childcare resources.
Full Job Description
Senior Associate Brand Manager, Content & Connections - Kotex®

Job Description

Are you ready to help shape the future of one of the world’s most iconic brands? As aSenior Associate Brand Manager, Content & Connections - Kotexyoull be at the forefront of driving brand growth and consumer connection. This role is perfect for a strategic thinker with a passion for storytelling, digital excellence, and cross-functional leadership.

Based in the Chicago Commercial Center with a hybrid work arrangement and reporting to the Content & Connection Leader, youll bring strategic leadership across media, design, and owned platforms to fuel consumer love and brand equity. In this highly collaborative role, youll partner with cross-functional team, including Business Delivery, Agency partners, Search & Content, CEX & Digital, Marketing Operations, and Design, to bring the Kotexbrand to life across every touchpoint.

In this role, you will:

Lead with vision in communications

  • Content & Connections Planner: Help with annual planning and oversee in-year PESO execution across national and retail media, including new brand platform rollout.

  • Data & Measurement Lead: Partner with Integrated Media Lead to build a data-driven culture across audience strategy, measurement, and reporting.

  • Shopper & Retail Marketing: Own end-to-end strategy, toolkits, and execution across shopper marketing and partner with our digital commerce leads to drive the retail plans.

  • Search Strategy Lead: Lead holistic paid and organic search (SEO & AEO), driving performance and optimization.

  • Digital & Social Commerce: Own TikTok Shop and Brand Store strategy, execution, and performance.

  • Display Media (OLA): Define strategy and lead execution and performance across display.

  • PDPs & Brand Stores: Co-lead strategy and execution with Brand Discovery team for PdP and Brand Store, ensuring best-in-class execution and performance.

  • Budget Management: Owner of Advertising & Consumer Promotions budget and mixer.

  • Pod Integration: Collaborate cross-functionally to drive more integrated national and retail media plans.

  • Website: Consult on website strategy and execution, ensuring alignment to campaign narratives and brand standards. Responsible for feedback and guidance on creative assets to ensure brand consistency.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.


You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, were constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, youll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, youll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

  • Bachelors Degree in Marketing/Business related field; MBA preferred.

  • 5+ years previous business experience; brand management or digital marketing preferred.

  • Familiarity with brand development planning, innovation, and creative ideation processes.

  • Experience developing digital marketing strategy and activation plans to deliver effective personalization.

  • Strong analytical knowledge with ability to analyze results and drive actionable insights.

  • Ability to influence and deliver compelling communication.

  • Demonstrated positive energy to effectively represent brand internally and externally.

  • Must be self-driven, not deadline driven.

  • Experience working with cross-functional groups (e.g finance, sales, operations, planning).

Total Benefits

Here are just a few of the benefits youd enjoy working in this role for Kimberly-Clark. For a complete overview, see .

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the .

This role is available for local candidates already authorized to work in the roles country only. Kimberly-Clark will not provide relocation support for this role.

#LI-Hybrid


Salary Range: 116,380 6 143,740 USDAt Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary LocationChicago Commercial Center

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time

About Kimberly-Clark Corporation

Kimberly-Clark is leading the world in essentials for a better life. Headquartered in Dallas, Texas, with nearly 58,000 employees worldwide and manufacturing operations in 37 countries, Kimberly-Clark posted sales of $21.1 billion in 2012. Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, almost a quarter of the world's population trust K-C's brand and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex®, Scott®, Viva® Towels, Cottonelle®, Huggies®, Pull-Ups®, Goodnites®, U by Kotex®, Kotex®, Poise®, and Depend®, Kimberly-Clark holds the No. 1 or 2 share position in more than 80 countries.

Kimberly-Clark Corporation Careers

Join the Kimberly-Clark Corporation, a global leader in personal care products, and become part of a team that values innovation, leadership, and diversity. At Kimberly-Clark, we offer unparalleled job opportunities that empower you to explore your potential and develop your professional skills.

Work You’ll Do

At Kimberly-Clark Corporation, you will collaborate with some of the most talented professionals in the industry. Our team is dedicated to excellence and innovation in everything from consumer goods to essential products that enhance health and hygiene around the world. With a culture that fosters growth and leadership, you will be at the forefront of industry developments, driving change and making an impact.

Innovate and Lead

Join our team and lead projects that transform how people experience our products. With over 40,000 employees worldwide, Kimberly-Clark offers a unique position in the marketplace that combines industry expertise, leadership in innovation, and a commitment to sustainability.

Career Development

Kimberly-Clark is committed to the professional growth of our employees. Whether through leadership training, diversity initiatives, or career advancement opportunities, we support your journey to becoming a leader in your field. Our robust internship programs provide a foundation for success, offering hands-on experience and networking opportunities that build the skills necessary for a thriving career.

Be Part of Our Team

Working at Kimberly-Clark means being part of a global community that values diversity, teamwork, and mutual respect. Our employees enjoy competitive benefits, a dynamic work environment, and the chance to make a real difference in people’s lives. From research and development to marketing and sales, every position plays a critical role in our success.

Explore Job Opportunities

Whether you’re looking to start your career or take it to the next level, Kimberly-Clark offers a range of positions across various functions. Enhance your resume through challenging and meaningful work that contributes to the well-being of millions worldwide.

Stay Connected

Join the Kimberly-Clark team and stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Search Kimberly-Clark Jobs

Explore open positions that match your skills and interests. We are always looking for passionate, curious, creative, and solution-driven team players. Start your journey with us and discover where your career can take you!

Keep Up to Date

Stay informed with the latest news, updates, and job alerts personalized to your preferences. At Kimberly-Clark, exciting and rewarding opportunities await at every corner.

Interview and Resume Tips

Prepare for your future with Kimberly-Clark by accessing resources that help you ace your interview and polish your resume. Our hiring process is designed to identify and attract professionals who are ready to make a difference. Join Kimberly-Clark Corporation today and be part of a company that is as committed to your career as it is to improving the lives of millions.
Learn more about Kimberly-Clark Corporation
Size
45,000 employees
Market Cap
$46.8 billion
Industry
Net Income
$2.3 billion
Founded
1872
5 Year Trend
+1.2%
Revenue
$19.1 billion
NASDAQ

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