Senior Associate Brand Manager, Content & Connections - Kotex®
Job DescriptionAre you ready to help shape the future of one of the world’s most iconic brands? As aSenior Associate Brand Manager, Content & Connections - Kotexyoull be at the forefront of driving brand growth and consumer connection. This role is perfect for a strategic thinker with a passion for storytelling, digital excellence, and cross-functional leadership.
Based in the Chicago Commercial Center with a hybrid work arrangement and reporting to the Content & Connection Leader, youll bring strategic leadership across media, design, and owned platforms to fuel consumer love and brand equity. In this highly collaborative role, youll partner with cross-functional team, including Business Delivery, Agency partners, Search & Content, CEX & Digital, Marketing Operations, and Design, to bring the Kotexbrand to life across every touchpoint.
In this role, you will:
Lead with vision in communications
Content & Connections Planner: Help with annual planning and oversee in-year PESO execution across national and retail media, including new brand platform rollout.
Data & Measurement Lead: Partner with Integrated Media Lead to build a data-driven culture across audience strategy, measurement, and reporting.
Shopper & Retail Marketing: Own end-to-end strategy, toolkits, and execution across shopper marketing and partner with our digital commerce leads to drive the retail plans.
Search Strategy Lead: Lead holistic paid and organic search (SEO & AEO), driving performance and optimization.
Digital & Social Commerce: Own TikTok Shop and Brand Store strategy, execution, and performance.
Display Media (OLA): Define strategy and lead execution and performance across display.
PDPs & Brand Stores: Co-lead strategy and execution with Brand Discovery team for PdP and Brand Store, ensuring best-in-class execution and performance.
Budget Management: Owner of Advertising & Consumer Promotions budget and mixer.
Pod Integration: Collaborate cross-functionally to drive more integrated national and retail media plans.
Website: Consult on website strategy and execution, ensuring alignment to campaign narratives and brand standards. Responsible for feedback and guidance on creative assets to ensure brand consistency.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, were constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, youll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, youll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Bachelors Degree in Marketing/Business related field; MBA preferred.
5+ years previous business experience; brand management or digital marketing preferred.
Familiarity with brand development planning, innovation, and creative ideation processes.
Experience developing digital marketing strategy and activation plans to deliver effective personalization.
Strong analytical knowledge with ability to analyze results and drive actionable insights.
Ability to influence and deliver compelling communication.
Demonstrated positive energy to effectively represent brand internally and externally.
Must be self-driven, not deadline driven.
Experience working with cross-functional groups (e.g finance, sales, operations, planning).
Total Benefits
Here are just a few of the benefits youd enjoy working in this role for Kimberly-Clark. For a complete overview, see .
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the .
This role is available for local candidates already authorized to work in the roles country only. Kimberly-Clark will not provide relocation support for this role.
#LI-Hybrid
Salary Range: 116,380 6 143,740 USDAt Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.
Primary LocationChicago Commercial Center
Additional LocationsWorker TypeEmployee
Worker Sub-TypeRegular
Time TypeFull time