Salesforce

Senior Analyst, Pipeline Programs

Salesforce • $88K — $121K *
Montreal, QC H1A 0A1In-Person
Enterprise Technology
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment.
  • Ability to take a brief from strategy to launch across multiple channels.
  • Comfortable working with lead funnel data and interpreting conversion reports.
  • Experience collaborating with Sales Development or BDR teams.
  • Strong cross-functional collaboration skills to handle competing priorities.
  • Excellent communication skills for translating complex campaign logic into approachable messaging.

Responsibilities

  • Lead funnel expert, identifying where leads stall and designing targeted programs.
  • Execute quarterly hotspot program cycles including multi-channel strategies.
  • Partner with Cloud Field Marketing and OU Marketing for alignment on messaging and audience coverage.
  • Launch and optimize programs based on performance metrics.
  • Track program performance and report on pipeline contributions and business outcomes.
  • Use funnel data to inform program scaling and audience targeting.
  • Identify coverage gaps and design always-on nurture programs.

Benefits

  • Hybrid work model with three days in the office per week.
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

The Experience
You'll join Global Growth Systems' Pipeline Programs team as the connective tissue between leadership-aligned pipeline priorities and the sellers who act on them, building the programs that execute against business objectives and packaging the output so reps know exactly who to contact and what to say. You'll operate across both owned hotspot programs and influenced work with Cloud Field Marketing and OU Marketing, with equal weight given to direct execution and strategic influence. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

  • You are the team's lead funnel expert. You understand where leads stall by OU and segment, you know the scoring and routing logic, and you use that intelligence to design always on programs.

  • Execute the quarterly hotspot program cycle end-to-end, taking a program brief and building the multi-channel play that delivers against leadership-aligned objectives (Run Rate PG, Create & Close, MSP, New Logo PG, and NNAOV)

  • Partner with Cloud Field Marketing and OU Marketing to align on signals, timing, messaging, and audience coverage

  • Launch on time, optimize mid-flight based on engagement and conversion signals, and build repeatable playbooks that scale across OUs and future quarters

  • Track program performance and report on pipeline contribution with clear attribution to business outcomes, including NNAOV in partnership with the Global Growth Systems team

  • Use funnel performance data to inform program design, ensuring execution targets the right accounts at the right stage

  • Identify coverage gaps across the funnel and build always-on programs to fill them, including low-score lead nurture and contact engagement programs

  • Partner with Marketing Ops and BDR leadership on scoring, routing, and lead quality improvements

  • Own the marketing-to-sales handoff for every program: build target account lists, develop ProspectingIQ guides, and deliver contact intelligence that gives BDRs and AEs a clear starting point

  • Understand the event lead scoring model to ensure leads captured at events are scored, routed, and handed off with the context sellers need to follow through

  • Partner with BDR Dev Ops to align program outputs to their existing tooling and infrastructure

  • Measure handoff effectiveness through response rate, time-to-contact, and lead-to-opportunity conversion, and close the loop with Sales Development and Field Sales on what's working


You're Our Person If...

  • You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment

  • You can take a brief from strategy to launch across multiple channels and stakeholders

  • You're comfortable working in lead funnel data and can read a conversion report to make decisions, not just report on outcomes

  • You've worked closely with Sales Development or BDR teams and understand how sellers think and what makes a handoff useful

  • You're a strong cross-functional collaborator who can manage competing priorities and keep multiple workstreams moving

  • You're a clear communicator who can translate campaign logic into simple, seller-ready messaging


Even Better If...

  • You have familiarity with tools like Marketing Cloud, Salesforce, or similar marketing automation and contact intelligence platforms

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Enterprise Technology
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ
CRM
* Ladders Estimates

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