American Express

Senior Analyst- Digital Marketing

American Express$80K — $100K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Excellent project management skills to handle multiple projects independently and prioritize effectively.
  • Collaborative mindset with comfort in cross-functional environments to align and troubleshoot with various stakeholders.
  • Strong analytical skills to navigate reporting systems, interpret data, and generate cohesive insights.
  • Strategic and critical thinking abilities to connect data insights with customer behavior and business outcomes.
  • Exceptional attention to detail, focusing on operational excellence in campaign execution and reporting.

Responsibilities

  • Own and drive web and mobile card confirmation performance and channel growth metrics.
  • Identify friction points in user journeys and recommend optimization strategies for digital experiences.
  • Enhance funnel visibility by partnering with Analytics teams to improve data reporting and insights.
  • Ensure accurate and timely launch readiness for campaigns and marketing treatments.
  • Manage regular reporting and forecasting while translating performance trends into actionable business insights.
  • Foster strong cross-functional partnerships to align project requirements and resolve issues effectively.

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and well-being support
  • Comprehensive medical, dental, and vision insurance
  • Flexible working model with hybrid, onsite, or virtual options
  • 20+ weeks paid parental leave for all parents
  • Access to on-site wellness centers staffed with health professionals
  • Confidential counseling support through the Healthy Minds program
  • Career development and training opportunities
Full Job Description
Job Description

The Senior Analyst of Digital Card Confirmation Marketing will report to the Senior Manager of Card Confirmation Marketing to support advancing card confirmation and early-tenure engagement across web and mobile channels. This role supports creating a connected, customer experience by guiding Card Members through the key steps needed to begin using their Card through accelerating first transaction and digital adoption via embedded marketing treatments. Success in this role requires a highly organized and critical thinking marketer who can connect operational execution to customer impact, work across multiple teams, and identify opportunities to shape the future of confirmation growth.

Responsibilities

  • Own and advance web and mobile confirmation performance, with a focus on driving card confirmation completion, treatment conversion, and measurable contribution to channel growth.
  • Connect operational observations to customer impact by proactively identifying journey friction points, confirmation barriers, and optimization opportunities across web and mobile experiences to shape future channel strategy.
  • Deepen funnel visibility and measurement capabilities through partnerships with multiple Analytics teams, identifying gaps in current reporting and recommending new views, diagnostics, or tools that improve the team's ability to understand performance drivers.
  • Lead operations to ensure launch readiness that is delivered accurately, autonomously and on time.
  • Independently manage recurring reporting, forecasting R&O inputs, and develop succinct commentary that translates performance trends into clear business implications and recommendations.
  • Serve as a strong cross-functional partner across multiple teams to align requirements, communicate dependencies, escalate risks early, and drive issue resolution to completion.


Qualifications

  • Excellent project management skills with the ability to manage multiple projects at once, operate autonomously, and prioritize effectively.
  • Highly collaborative and comfortable in a cross-functional environment with many stakeholders to align on requirements and troubleshooting problems.
  • Strong analytical skills with ability to navigate different reporting systems to pull data, interpret data, and translate into cohesive insights.
  • Strong strategic and critical thinking skills, with the ability to connect data, customer behavior, operational execution, and business outcomes into a clear point of view.
  • Exceptional attention to detail and commitment to operational excellence, particularly in campaign execution, source code management, personalization setup, approval processes, and reporting quality.

Preferred Qualifications
  • Knowledge of marketing execution processes at American Express
  • Excellent verbal and written communication skills
  • Excellent Microsoft Excel, and PowerPoint skills


Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About the Team

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

About American Express

Amex provides industrial services to the coatings and linings sector, providing support for commercial, industrial, and maritime projects such as petrochemical, power, and water treatment industries. They offer painting services for steel structures, storage tank linings and coatings, pipelines, floors, and marine vessels such as ships, tugboats, and barges.

American Express Careers

Join the vibrant team at American Express, a global leader in financial services, and be part of a company that values innovation, leadership, and diversity. At American Express, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that is committed to excellence and inclusive growth. Work You’ll Do At American Express, we are dedicated to helping our employees reach their full potential. With a variety of career paths available in areas such as technology, marketing, finance, and customer service, American Express is the perfect place to advance your career. Our team is composed of highly skilled professionals who thrive on innovation and collaboration. Join our team and contribute to a company known for its prestigious history of leadership in the credit card industry. Engage in meaningful work that makes a real impact on our global scale business operations. American Express Leadership and Development Programs We believe in nurturing the leadership skills of our employees with extensive training programs and leadership development opportunities. Our commitment to professional growth is evident in our comprehensive benefits package that supports both personal and professional development. Internship Opportunities Start your career with an internship at American Express and gain valuable industry experience. Our internships offer a chance to develop skills, work on challenging projects, and learn from leaders in the industry. Interns at American Express are considered integral members of the team and are given responsibilities that provide a real insight into their future career paths. Diversity and Inclusion At American Express, diversity and inclusion are at the core of our company culture. We are committed to building a diverse workforce and inclusive environment where every employee feels valued and inspired. We offer diversity training programs that empower our employees to thrive and lead in a global marketplace. Networking and Innovation Our employees enjoy unparalleled opportunities for networking and personal growth through our global connections and innovative projects. American Express encourages a culture of innovation that helps propel our company and your career forward. Career Benefits and Growth American Express is dedicated to the growth of its employees. We offer competitive benefits, including health, retirement plans, and family leave, ensuring that our team members have the support they need to succeed both at work and in their personal lives. Join Our Team Explore the job opportunities and open positions at American Express. We are continuously hiring talented individuals who are passionate about their careers and interested in working for a company that offers a dynamic and supportive environment. Stay Connected Keep up to date with the latest from American Express Careers by following our career blog and signing up for job alert emails. Tailor your subscription to receive updates that match your skills and interests. Discover the exciting and rewarding career opportunities that await at American Express. SEARCH AMERICAN EXPRESS JOBS Whether you are looking for a full-time position, an internship, or a leadership opportunity, American Express offers a path to a rewarding career. Join us and make a difference with your passion, creativity, and drive.
Learn more about American Express
Size
64,000 employees
Market Cap
$108.1 billion
Industry
Net Income
$3.1 billion
Founded
1850
5 Year Trend
+3.5%
Revenue
$37 billion
NASDAQ

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