What can you expect from this position?Reporting to the Associate Director of Media Relations, you will confidently manage high-stakes media relations and complex issues for Toronto Pearson and the GTAA. This is a strategic role where you'll serve as a key spokesperson, provide expert counsel, shape our communications strategy, and drive innovation by creating compelling content across diverse channels, including podcasts and activations. If you're a proactive problem-solver who thrives under pressure and is ready for the unique challenge of on-call duties, this position offers a dynamic and rewarding career path.
As Senior Advisor, Communications and Media Relations, you will:- Provide strategic communications counsel to internal clients and stakeholders, offering expert guidance on tactics, timing, and measurement.
- Develop and execute comprehensive communications plans to support organizational objectives.
- Create compelling content for various channels, including news releases, media statements, social media, advertising copy, and new formats like podcasts.
- Build and maintain strong relationships with media contacts and external stakeholders.
- Act as a primary media spokesperson, delivering messaging and conducting interviews on a range of topics.
- Handle proactive and reactive media relations, including responding to inquiries as part of an on-call rotation.
- Manage issues proactively by collaborating with subject matter experts to develop strategic messaging and positioning.
- Provide critical communications support during operational issues and emergencies, including on-call availability on evenings and weekends.
- Track and analyze the performance of communications programs and tactics to demonstrate their effectiveness.
- Champion a customer-centric approach within the communications team, supporting the company's mission and values.
This is the role for you, if you have:- Three (3) years' experience in either communications or news media.
- Three (3) years' experience preparing messaging or editorial material for public delivery.
- Demonstrable experience working as a media spokesperson, including on-camera and live media interviews.
- Demonstrated experience in a customer-centric organization, familiar with customer experience models.
- Experience working in a unionized 24/7 workplace.
- Exceptional written and verbal communication skills, with the ability to analyze and simplify complex, technical information for diverse audiences.
- Strong relationship management abilities and a collaborative spirit, with experience working in dynamic, multi-stakeholder environments.
- Proven skills to be highly organized, detail-oriented, and ability to manage time effectively and work with confidential information.
- Three (3) year college diploma focusing on: public relations, communications or related field or an equivalent combination of education and experience.
- Valid Ontario G Driver's License.
- Ability to obtain and retain a Transportation Security Clearance.
