Critical Mass

Senior Activation Engineer

Critical Mass$100K — $500K+*
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of experience in activation, ad operations, or creative operations.
  • Strong understanding of the digital advertising ecosystem.
  • Experience with dynamic creative optimization (DCO) and ad management technologies.
  • Excellent organizational and project management skills.
  • Proficient in troubleshooting and problem-solving technical issues.

Responsibilities

  • Lead dynamic creative campaign activation across multiple digital platforms.
  • Configure and manage campaigns using various ad servers and creative management platforms.
  • Manage large scale creative variations and audience-driven messaging.
  • Identify opportunities for operational workflow improvement through automation.
  • Support the implementation of workflow optimization initiatives.
  • Ensure high-quality campaign delivery through rigorous quality assurance processes.
  • Mentor and support junior team members while fostering collaboration.

Benefits

  • Opportunity to work with leading brands in a fast-paced environment.
  • Access to ongoing training and development in creative technology.
  • Collaborative team culture focused on solutions and innovation.
Full Job Description
This role sits at the intersection of creative operations, marketing technology, automation and digital activation. You will lead the technical activation and delivery of dynamic creative campaigns across multiple platforms and channels at ArtBot.

You will work closely with media teams, strategists, analysts, creatives,developers and platform partners to build, activate and optimise personalized advertising experiences for some of the world's leading brands. As a senior member of the department, you will also help mentor and support junior team members, driving operational best practice and helping evolve the team's technical capabilities. The ideal candidate is highly organised, technically curious and excited by the evolving landscape of creative technology, automation and AI-assisted workflows.

The Creative Activation team sits at the centre of campaign execution, creative technology and operational excellence at ArtBot. The team is responsible for activating and scaling dynamic creative campaigns across multiple digital platforms, ensuring campaigns are delivered accurately, efficiently and with performance in mind.

You will:

Campaign Activation & Delivery
  • Lead the activation and delivery of dynamic creative campaigns across display, video, social, CTV, retail media and emerging channels
  • Configure and manage campaign setups across various ad servers, social channels, creative management platforms and proprietary systems
  • Manage large scale creative variations, data feeds and audience driven messaging frameworks
  • Ensure campaigns are delivered accurately, efficiently and to a consistently high standard

Creative Technology & Automation
  • Identify opportunities to improve operational workflows through automation and scalable processes
  • Support the development and implementation of workflow optimisation initiatives
  • Collaborate with product and development teams to improve activation tools, templates and systems
  • Contribute to the adoption of AI-assisted workflows and emerging creative technologies where appropriate

Quality Assurance & Troubleshooting
  • Maintain a strong "right first time" approach to campaign activation and QA
  • Troubleshoot technical issues across creative builds, feeds, platforms and campaign delivery environments
  • Develop and maintain activation documentation, processes and best practices

Team Leadership & Collaboration
  • Mentor and support junior team members
  • Foster a collaborative, solutions focused team culture
  • Work cross functionally with accounts, strategy, analytics, creative and development teams to deliver integrated campaign solutions

Client & Stakeholder Partnership
  • Act as a trusted technical and operational lead for key clients and internal stakeholders
  • Communicate complex technical concepts clearly to both technical and non-technical audiences
  • Support ongoing innovation, experimentation and performance optimisation initiatives
  • Confidential - Not for Public Consumption or Distribution

You have:
  • 3+ years' experience in activation, ad operations, campaign management, creative operations or marketing technology
  • Strong understanding of the digital advertising ecosystem, including programmatic, social and video platforms
  • Experience within DCO alongside creative management platforms, ad servers or DSPs
  • Strong organisational and project management skills with the ability to manage multiple campaigns and stakeholders simultaneously
  • Comfortable working with structured data, campaign feeds and large-scale creative variations
  • Excellent troubleshooting and problem-solving skills
  • Strong attention to detail and commitment to operational excellence
  • Experience mentoring or supporting junior team members
  • Confident communication skills across both technical and non-technical audiences
  • Curiosity around automation, emerging technologies and AI-assisted workflows

Advantageous
  • Knowledge of HTML5, CSS and JavaScript
  • Experience with APIs, feed-based workflows or workflow automation tools
  • Familiarity with creative production pipelines and scalable content operations
  • Experience working across display, OLV, CTV, retail media or commerce media channels
  • Understanding of audience segmentation, tagging and personalisation frameworks
  • Experience collaborating with product, engineering or platform development teams
  • Familiarity with experimentation methodologies and creative performance optimization


We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren't limited to, a candidate's experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$100,000-$1,115,000 USD

About Critical Mass

Critical Mass is a global digital marketing and experience design agency. The company was founded in 1996 in Calgary, Canada and has since expanded to have offices in North America, Europe, and Asia. Critical Mass provides services such as digital strategy, user experience design, and content creation for clients in industries such as automotive, healthcare, and retail. The company has won numerous awards for its work, including Cannes Lions and Webby Awards.
Learn more about Critical Mass
Size
1,000 employees
Industry
Founded
1996

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