We are seeking a
Senior Account Executive, Reputation Management, with experience in agency-side corporate sustainability PR and media, as well as experience in risk and crisis communications, to help grow this critical area of our business. The Senior Account Executive will have experience working in a fast-paced agency environment, developing and delivering integrated communications strategies that help clients prepare for, respond to, and recover from reputational challenges.
The ideal candidate will be an expert client manager with at least 4 years' experience in a corporate PR agency environment, who thrives under pressure and is able to stay agile in a fast-paced environment. The successful candidate will have a strong track record in - and passion for - media relations, with a good understanding of how journalists operate, what makes a story resonate, and how to shape messaging and narratives that protect and enhance reputation.
The Senior Account Executive, Reputation Management, will also support the emerging practice through trend tracking and business development.
Key Areas of ResponsibilityEarned Media and Client Contribution
- Act as a core member of the Reputation Management team, which is part of the larger ERM MCA Account team.
- Develop and deliver earned media strategies aligned with client objectives; create media lists, track coverage; leverage tools and AI platforms; build and maintain trusted relationships with journalists and influencers.
- Engage in broader reputation management strategies including monitoring emerging reputation risks and stakeholder sentiment, supporting rapid response and issues management planning, and tracking evolving media, policy, and AI-driven reputation trends
- Ability to identify and act on timely news moments, translating complex sustainability topics into relevant, media-ready commentary.
- Strong organizational skills with the ability to manage multiple accounts, deadlines, and competing priorities with attention to detail.
- Experience analyzing earned media performance and communicating insights and recommendations to clients.
- Anticipate client needs, identify opportunities, and proactively recommend solutions.
- Assist development of messaging, media strategy, and crisis communications, risk narratives, Q&A documents, and stakeholder communications including preparing responses to industry issues on behalf of clients.
- Present ideas and recommendations effectively, in an engaging, confidence-building manner, both in prepared presentations and extemporaneously in client meetings.
- Be a collaborative and productive team member who is willing to go above and beyond to ensure results for clients and ERM.
Business Development
- Contribute to new business opportunities, including research and proposal drafts.
- Identify opportunities for organic growth within existing accounts.
- Support agency leadership in expanding service offerings and market presence.
Media & Industry Expertise
- Maintain strong relationships with key media, influencers, and industry stakeholders.
- Provide input on media strategy, storytelling, and thought leadership; demonstrate an understanding of clients' market and business sectors and their specific challenges and opportunities.
- Stay ahead of industry trends and integrate them into client strategies.
Operational & Financial Oversight
- Ensure projects are delivered on time, within scope, and aligned with agency standards.
Required Experience and Attributes- Proven experience in delivering integrated, multi-channel sustainability PR programs for clients across sectors and geographies.
- Hands-on experience with earned media, including demonstrable relationships with journalists.
- Ability to develop and execute proactive media strategies, including story mining, positioning, and tailored pitching approaches for top-tier and trade media.
- Demonstrate sound strategic judgment and the ability to connect media activity to broader business, reputation, and stakeholder objectives.
- Strong understanding of media monitoring tools (e.g., Signal AI, Meltwater) and how to use insights to inform strategy.
- Excellent writing and verbal communication skills, with the ability to craft clear, concise, and compelling content.
- Experience working in a fast-paced sustainability communications agency environment, ideally with a focus on B2B clients across sectors such as finance, manufacturing, energy, infrastructure, or technology.
- A collaborative, proactive mindset with the ability to work independently and as part of a cross-functional team; willingness to work across time zones; sense of humor appreciated.
- Ability to present ideas and recommendations effectively, in an engaging, confidence-building manner - both in prepared presentations and extemporaneously in client meetings.
- Minimum 4 years' experience in corporate communications, preferably in an agency setting.
- Requires a 4-year degree (e.g., Bachelor of Arts) or equivalent degree within appropriate discipline such as Business, Marketing, or Communications.
Success Metrics- Contribute to new business and organic growth, making a demonstrable contribution to business conversion, including personally identifying new client revenue opportunities.
- Achieve 70% billability in line with the agency team's growth trajectory.
- Demonstrate measurable impact on client reputation outcomes e.g., share of voice, sentiment, narrative penetration, or issue containment.
- Demonstrate client satisfaction, retention and growth, with a target of 10% YoY growth on retained accounts.
- Attend at least one networking event per quarter.
Why this role mattersEarned media is increasingly important as AI reshapes how information is surfaced and trusted. This role is central to ensuring our clients are maximizing their reach and is a critical piece of standing up ERM MCA's new Reputation Management practice by expanding the skills within a currently under-resourced capability.
For the
Senior Account Executive position, the anticipated annual base pay is
$85,000-$104,000 (USD). Actual pay will depend on factors such as education, experience, skills, location, performance, and business needs. In some cases, pay may fall outside this range. This role may be eligible for bonus pay (casual and fixed term/flex force employees are not bonus eligible).
We offer a comprehensive benefits package, including paid time off, parental leave, medical, dental, vision, life, disability, AD&D insurance, 401(k) or RRSP/DPSP, and other applicable benefits to eligible employees.
Note: Bonuses, commissions, and other forms of additional compensation are not guaranteed and subject to the sole discretion of ERM and its policies and procedures.
Please submit your resume and brief cover letter.
ERM does not accept recruiting agency resumes. Please do not forward resumes to our jobs alias, ERM employees or any other company location. ERM is not responsible for any fees related to unsolicited resumes.
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