Roofr

Senior Account Executive

Roofr$80K — $90K *
US-AnywhereRemote in Canada
Real Estate & Construction
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of sales experience with a strong focus on outbound prospecting and new customer acquisition
  • Proven experience managing the entire sales cycle from prospecting to closing
  • Consistently achieved and exceeded sales quotas
  • Strong cold-calling and outbound prospecting proficiency
  • Experience in selling SaaS technology and executing consultative demos
  • Exceptional discovery skills to identify customer needs
  • Proficient in CRM management and pipeline hygiene

Responsibilities

  • Own the complete sales process from prospecting to closing deals
  • Build and maintain a sales pipeline through proactive outbound activities
  • Conduct thorough research to identify and target key decision-makers
  • Create tailored outreach strategies addressing contractors' specific challenges
  • Cold call and engage potential clients to initiate new business conversations
  • Uncover client pain points and priorities during discovery calls
  • Deliver personalized product demos linked to specific business needs
  • Maintain accurate CRM records and follow up consistently to progress deals
  • Develop strategic closing techniques to convert prospects into loyal customers

Benefits

  • Mandatory PTO during the first week of employment
  • One Friday off every month for personal time
  • Company-wide paid shutdown between Christmas and New Year's
  • Flexible time off policy
  • 80% employer-paid health benefits in the U.S. and full coverage in Canada
  • Retirement matching program (RRSP/401k)
  • Generous parental leave policy
  • Annual company retreat with team-building activities
  • Support for home office setup and internet/phone allowances
  • Remote-first work culture
  • Learning and development opportunities
  • Friday paydays each week
Full Job Description
This position is for an existing vacancy.

As an Account Executive, you will be responsible for proactively creating and closing new business with roofing contractors. You'll own the full sales cycle - from prospecting and cold outreach through discovery, demo, negotiation, and close.

You'll act as a consultant to contractors, uncovering the challenges they face when running their businesses and showing them how Roofr can help them work more efficiently, win more jobs, and grow their businesses. You'll build and manage your own pipeline, develop strong relationships with prospects, and create a world-class buying experience from first touch through close.
What you'll get to do:
  • Own the full sales cycle from prospecting and outbound outreach through discovery, demo, negotiation, and close, while also working qualified inbound leads provided by Roofr to maximize every opportunity
  • Build and maintain your own pipeline through consistent outbound prospecting across phone, email, and other channels
  • Research target accounts and identify the right prospects, decision-makers, and business opportunities
  • Create personalized outreach that speaks to the unique challenges and goals of roofing contractors
  • Cold call and engage prospects to generate new conversations and qualified opportunities
  • Qualify prospects through thorough discovery, uncovering their pain points, business needs, priorities, and buying motivations
  • Conduct tailored demos that connect Roofr's solutions to each prospect's specific business challenges
  • Educate prospects on Roofr's products and services and clearly communicate the value and ROI of the platform
  • Effectively manage multiple opportunities across different stages of the sales cycle and consistently follow up to move deals forward
  • Develop and execute thoughtful closing strategies to convert qualified opportunities into customers
  • Consistently achieve and exceed revenue and activity targets
  • Work independently, effectively prioritize your time, and maintain a high level of outbound activity
  • Maintain accurate CRM records, activity, and pipeline hygiene at all times
  • Become a champion for Roofr's products and stay up to date on our evolving solutions
  • Partner with Customer Success, Partnerships, Operations, Engineering, and leadership to share customer insights and help improve the product and customer experience
What you'll bring to the role:
  • 3+ years of sales experience, with a strong track record in outbound prospecting and new customer acquisition
  • Proven experience owning a full-cycle sales process, from prospecting through close
  • Demonstrated success consistently achieving and exceeding quota
  • A true hunter mentality - you're energized by creating opportunities, picking up the phone, and turning cold prospects into customers
  • Strong cold-calling and outbound prospecting skills, with the ability to consistently generate pipeline
  • Experience selling SaaS technology and conducting consultative product demos
  • Strong discovery skills and the ability to uncover both stated and unstated customer needs
  • A thoughtful and effective approach to objection handling, negotiation, and closing
  • Strong pipeline management skills and a disciplined approach to CRM hygiene
  • Exceptional communication, organization, and time-management skills
  • Highly self-motivated and comfortable working independently in a high-activity sales environment
  • Coachable, curious, and eager to continuously improve your sales craft
  • Enthusiasm for a fast-paced, adaptable startup environment
  • Experience working with CRMs and sales tools such as Aircall, Outreach, Salesloft, or similar platforms
Bonus Points:
  • Experience selling to roofing contractors, construction companies, or other SMB trades
  • Experience in SaaS, particularly high-velocity, lower-ARPU subscription sales
  • Experience in a high-volume outbound sales environment
  • Experience working at an early-stage or high-growth startup
  • Existing knowledge of the roofing or construction industry
  • Experience selling into SMB or owner-operated businesses

Compensation Band: Base Salary: $80,000-$90,000 + 45% variable CAD

Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate's experience, seniority, and demonstrated impact.

What we offer (US + Canada)

When you join our team, you're not just accepting a job. You're making a career move. Here's how we'll support you in doing some of the most impactful work of your career:

Vacation/Paid Time Off:
  • 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
  • 1 Friday off per month (we call those our laundry days!)
  • Company wide paid shutdown for the week between Christmas and New Years
  • Flexible time off
  • 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
  • RRSP/401k match
  • Generous Parental Leave policy

Perks:
  • We host an annual company retreat with great team building activities
  • Ample learning and development opportunities to continue growing your career
  • Home office setup stipend
  • Internet and phone allowance
  • Remote first culture
  • Weekly Friday paydays!

About Roofr

Roofr is a construction technology company that provides a platform for homeowners to get quotes for roofing services. The company's platform uses satellite imagery and machine learning to provide accurate quotes for roofing services, helping homeowners save time and money. Roofr's customers use this platform to get quotes for roofing services and connect with local contractors. The company was founded in 2016 and is headquartered in Toronto, ON.
Learn more about Roofr
Size
10 employees
Industry
Founded
2015

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