ResponsibilitiesWe're seeking a strategic, execution-oriented
Senior ABM & Demand Generation Manager to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and strengthen market leadership. This role will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.
You will play a critical role in translating AI product innovation and positioning into scalable, high-performing campaigns that resonate with technical and business audiences. This position requires a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations.
This is a senior individual contributor role with high visibility and significant revenue impact.
You will also be responsible for:
Owning Account-Based Marketing (ABM) Strategy- Own ABM strategy end-to-end: account selection, tiering, and 1:1/1:few/1:many program design, execution, and platform management (e.g.,, Demandbase, CommonRoom, or similar)
- Partner with Sales to align target account lists, engagement plays, and pipeline goals
- Report on ABM-specific pipeline and account engagement, distinct from broader campaign performance
- Be responsible for large expansion support in our Flagship accounts
Leading AI-Focused Integrated Campaign Strategy- Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences
- Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings
- Translate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome-driven campaign narratives
Driving Multi-Channel Execution & Optimization- Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web
- Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms
- Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive)
- Own experimentation strategy including A/B testing, messaging refinement, and performance optimization
Aligning Messaging & Go-to-Market- Collaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns
- Partner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motions
- Develop enablement materials that support AI campaign launches and field activation
Owning Performance & Pipeline Impact- Own pipeline generation from AI integrated campaigns
- Build reporting frameworks and dashboards to measure AI campaign performance and ROI
- Conduct post-campaign analysis and translate insights into strategic improvements
- Leverage intent data, behavioral signals, and AI-driven insights to improve targeting and personalization
Elevating AI Campaign Excellence- Stay current on AI market trends, buyer behavior shifts, and emerging AI use cases
- Act as a thought partner to leadership on AI go-to-market strategy
RequirementsQualifications / Experience / Technical Skills- Proven experience owning ABM strategy end-to-end, from account selection through program execution, with hands-on use of ABM platforms (6sense, Demandbase, RollWorks, Folloze, or similar)
- 6-10+ years of B2B demand generation or integrated campaign experience
- Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
- Demonstrated success driving pipeline growth through full-funnel integrated campaigns
- Deep understanding of how to position complex AI offerings for both technical and executive audiences
- Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)
- Strong analytical expertise with experience tying campaign performance to revenue impact
- Experience running account-based or targeted AI campaigns
- Nice to have: hands-on fluency with AI-powered marketing/workflow tools (e.g., agentic campaign builders, prompt-driven research or execution) to accelerate campaign delivery; a plus on top of AI marketing experience, not a substitute for it
Soft Skills / Personal Characteristics- Ability to operate strategically while executing at a detailed level
- Excellent cross-functional leadership and stakeholder management skills
Why You'll Love This Role- High-impact role driving AI category leadership and pipeline growth
- Ownership of strategic, visible initiatives tied directly to revenue
- Opportunity to shape AI go-to-market strategy at scale
- Collaborative, high-performing marketing team
- Competitive compensation and benefits
(REQ ID: 2639)#LI-NJ1
