Sales Marketing - Analyst, Product Marketing

Walmart, Inc.

$72K — $132K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in B2B Sales Marketing, Sales Enablement, or Advertising/Media within Media and Entertainment
  • Strong skills in storytelling and communication to simplify complex ideas
  • Experience creating impactful client-facing materials such as sales decks and pitches
  • Ability to collaborate with sales, product, and external stakeholders
  • Expertise in client engagement and defining pitch strategies
  • Analytical mindset with proficiency in data-driven marketing adjustments

Responsibilities

  • Develop and refine VIZIO narratives for clear market positioning
  • Collaborate with sales leaders to address client proposals
  • Work with product marketing to create effective sales materials based on insights
  • Enhance pitch toolkit for better sales effectiveness
  • Design client engagement strategies including storytelling elements
  • Handle B2B communications to ensure consistent messaging
  • Analyze business challenges to improve campaigns and tools
  • Train internal teams to improve adoption of sales strategies

Benefits

  • Medical, vision, and dental health coverage
  • 401(k) plan with additional financial benefits
  • Paid time off including parental, family care, and bereavement leave
  • Short-term and long-term disability insurance
  • Company discounts and adoption/surrogacy expense reimbursement
  • Paid education programs for career advancement
  • Eligibility-dependent benefits and changes as per company policies
Full Job Description
Position Summary...
The Manager, Sales Marketing role leads, contributes, and activates strategic initiatives to equip the VIZIO Media and Entertainment Sales team with compelling narratives, advertising solutions, and experiences that accelerate revenue, deepen advertiser engagement, and strengthen industry presence. This role requires an in-depth knowledge of the M&E landscape including SVOD, AVOD, FAST, MVPD, and Theatrical partners. This role is responsible for shaping and delivering priority initiatives, self-service solutions, and bespoke programs based upon market insights to further success. This position requires close cross-functional collaboration across multiple teams including sales, product, platform marketing, PR/events, Walmart Connect, and more to develop integrated, client-facing materials and engagement strategies. The ideal candidate excels at translating needs into clear and persuasive materials that drive measurable business outcomes.

What you'll do...

Ownthe development and evolution of multiple VIZIO narratives, ensuring clear, differentiated positioning in the market
Work closely with regional sales leaders and individual sellers to provide solutions to proactive and reactive proposals
Partner with product marketing to develop and execute compelling sales decks, one-sheets, and pitch materials for new and existing products based upon industry insights and sales feedback
Lead and execute pitch toolkit improvement with clear parameters for sales effectiveness
Drive client engagement strategies especially within priority agencies and clients, including storytelling frameworks and tailored experiences
• Develop and manage B2B communications, ensuring consistent messaging across internal and external channels
• Interpret internal and external business challenges and recommend best practices to improve products, processes, and/or programs
• Deliver internal sales communications and training to improve seller readiness and adoption of key narratives and tools
Use insights and performance data to continuously optimize sales marketing strategies, materials, and engagement approaches

What you'll bring:
• Proven experience in B2B Sales Marketing, Sales Enablement, or Advertising/Media within the Media and Entertainment vertical
Strong storytelling and communication skills, with the ability to translate complex offerings into clear, compelling sales narratives
• Experience developing client-facing materials (decks, one-sheets, pitch content) that drive business outcomes
Demonstrate ability to partner cross-functionally with sales, product, and external stakeholders to deliver aligned strategies
• Expertise in pitch strategy, client engagement, and B2B marketing programs
Analytical mindset with the ability to leverage data and insights to refine messaging and improve effectiveness

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $72,000.00 - $132,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

- Stock









Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications
Bachelor's degree in Business, Technology, Communications, or related field OR 1 year's experience in eCommerce, retail operations, or related
field.
1 years' experience in SQL, Python, or Looker.
Advanced Excel skills.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...


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