Amazon Leo is seeking a Creative Director to lead the creative vision and execution for a brand-new brand launching on a global stage. This is a rare opportunity to shape the identity, storytelling, and creative culture for a product that will reach millions of customers across B2B, B2G and B2C audiences.
You will lead a team of associate creative directors, designers, producers, and agency partners; driving end-to-end creative development from concept through execution across digital, broadcast, social, experiential, print, and out-of-home channels. You will be the creative heartbeat of the brand as it moves from pre-launch into market, setting the bar for how Leo shows up everywhere customers encounter it.
This role partners closely with cross-functional leaders across marketing, PR, product, events, sales, and business development, as well as cross-Amazon partnerships. You will scale through strong teamwork, repeatable systems, and leading AI programs. You will bring creative leadership and engagement to a strong team, translating brand strategy into compelling, scalable creative systems that work across channels, formats, geographies, and audiences.
Key job responsibilities
Creative Vision
- Set and hold the creative bar for the Leo brand across all channels and touchpoints
- Create and lead end-to-end creative development; from concept and storytelling through to execution across digital, broadcast, social, experiential, print, and out-of-home
- Translate brand strategy into scalable visual systems, motion frameworks, and design languages that enable consistent execution across markets and formats
Team & Culture Leadership
- Lead, mentor, and grow a team of associate creative directors, designers, and producers
- Lead creative reviews, establish clear feedback loops, and foster a culture of excellence, innovation, and collaboration within the in-house model
- Raise the creative bar across the team through coaching, critique, and example
Cross-Functional Partnership
- Partner closely with marketing, product, category, events, and business development teams to deliver customer-focused creative solutions
- Collaborate with AWS brand and marketing partners on joint initiatives, co-branded experiences, and shared storytelling opportunities
- Work with event producers and experiential teams to translate brand identity into physical, dimensional, and immersive experiences
Operational Excellence
- Embrace AI to support scaling team while raising creative bar
- Develop and refine creative briefing processes, templates, and workflows that scale globally
- Build production-ready systems that accommodate multi-language, multi-cultural execution across markets of varying maturity
BASIC QUALIFICATIONS
- Experience with brand strategy
PREFERRED QUALIFICATIONS
- Experience communicating to a diverse, global audience
- Experience collaborating with UX, Product, and technical partners
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience working with stakeholders, or experience working in a large team or fast-paced corporate environment
- Experience presenting creative concepts effectively to senior executives
- Experience working across both B2B and B2C audiences
- Experience in experiential design, events, or environmental graphics at scale (10,000+ attendee conferences)
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, BELLEVUE - 184,500.00 - 249,600.00 USD annually
