The OpportunityCULTA is looking for a relationship-driven Sales Manager to own an assigned portfolio of wholesale accounts across Maryland. You'll be the trusted point of contact for our wholesale partners - consulting on product needs, sharing industry insight, and making sure every partner gets maximum value from CULTA's products. This is a high-visibility role that partners directly with our CEO and cross-functional teams to drive wholesale revenue growth.
What You'll Do- Own the relationship for an assigned portfolio of wholesale accounts, with real responsibility for retention and growth.
- Build genuine, trusted relationships across every customer touchpoint.
- Consult with wholesale partners on product needs, industry trends, and best practices.
- Drive client retention, upsells, and satisfaction across your portfolio.
- Identify new opportunities and generate leads within existing accounts.
- Deliver polished presentations to partner stakeholders - store owners, buyers, and operations teams.
- Execute approved promotions, pricing incentives, and account-specific offers in the field.
- Track, process, and reconcile back-end credits, rebates, and promotional allowances.
- Report account performance and KPI data to support company-wide reporting.
- Partner with Finance on billing and invoicing, and with cross-functional teams to exceed customer goals.
What You Bring- 3+ years of experience in wholesale account management, customer success, or B2B sales.
- Strong relationship-building skills - you earn trust through communication and follow-through.
- Sharp analytical, organizational, and business instincts in a fast-paced environment.
- Proficiency with Microsoft Office and CRM tools (or the ability to pick them up fast).
- Ability to qualify as a registered agent with the Maryland Cannabis Administration (MCA) - no violent or drug-related felony convictions.
Nice to Have- Bachelor's degree in a related field, or equivalent experience.
- Experience in cannabis or another regulated/CPG industry.
- Familiarity with wholesale ordering and compliance systems (METRC, Dutchie Wholesale, LeafLink).
- A track record running trade promotions, discounts, or incentive programs - and tracking the credits or rebates that come with them.
Good to Know- Onsite as needed, with regular travel to dispensaries and partner events.
- A fast-paced, evolving environment where priorities shift.
- Standard business hours, with occasional flexibility to support client needs.
Ready to grow Maryland's wholesale cannabis market with us?Apply today and bring your relationship-building expertise to a team shaping the future of the industry.
