Sales Engineer

Ecotrak Facility Management Software

$120K — $140K *
US-AnywhereRemote in United States
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in a Sales Engineer or technical sales role, preferably within a startup
  • Industry experience in facility management software or complex SaaS solutions
  • Ability to translate product features into customer value and go-to-market strategies
  • Experience in developing demo strategies, scripts, and large presentations
  • Strong technical aptitude and capacity to simplify complex concepts for diverse audiences
  • Excellent communication and presentation skills

Responsibilities

  • Build and define the sales strategy alongside leadership and product teams
  • Act as the technical voice for customers, translating their needs into product improvements
  • Design and implement repeatable processes for sales demos and training
  • Innovate demo techniques to engage prospects without formal presentations
  • Shape company culture as a founding hire, influencing collaboration across teams
  • Lead technical presentations and create enabling materials for the sales team

Benefits

  • Full benefits package including medical, dental, vision, life, and 401(k) with matching
  • Unlimited PTO and 12 paid holidays
  • Tuition reimbursement and team-building events
  • Collaborative and innovative team environment with opportunities to build from scratch
Full Job Description
What You'll Own

  • Help Build the Sales Strategy - Partner directly with leadership and product teams to define our go-to-market approach, pricing strategy, and competitive positioning. Your insights will inform product roadmaps, feature prioritization, and long-term customer engagement plans.
  • Be the Customer's Technical Voice - Translate complex customer needs into actionable product improvements. You'll help craft our value proposition and ensure the product evolves to win in the market.
  • Design Repeatable Processes - Train the sales team and help them run quick demos with prospects to help shorten sales cycles and deliver exceptional product experiences.
  • Demo Innovation - Find new tools and methods to get prospects close to the product even without formal demos.
  • Shape the Culture - As a founding hire, you'll set the tone for collaboration between sales, product, and engineering, and play a key role in recruiting and mentoring future team members.
  • Hands-On Execution - Lead technical presentations and proofs-of-concept, but also roll up your sleeves to iterate on messaging, build enablement materials, and analyze performance metrics.

What You'll Get Done

  • Master our product and develop deep expertise in facility management and related software.
  • Design and deliver tailored demos that highlight value and address customer pain points.
  • Build demo scripts, strategy, and playbooks to scale the Sales Engineering function.
  • Partner with the sales team on proposals, documentation, and technical solutioning.
  • Support sales conversations by addressing technical questions and objections.
  • Act as a bridge between product and sales, relaying customer feedback to inform roadmap.

What You'll Bring to the Crew

  • 3+ years in a Sales Engineer or technical sales role (founding SE/startup experience is a big plus).
  • Industry experience in facility management software, enterprise restaurant technology, or other complex SaaS solutions.
  • Proven ability to translate product into value, shaping not just demos but go-to-market strategy.
  • Experience building value-based demo strategies, scripts, and large-scale presentations.
  • Strong technical aptitude; quick to learn, explain, and position complex SaaS solutions.
  • Excellent communication and presentation skills; able to translate technical 12 non-technical.

Who You'll Work With

You'll report to the VP of Sales, partner closely with Account Executives, Product Managers, and Customer Success. As a founding Sales Engineer on the team, you'll also work directly with leadership to shape our SE playbook and help define how we go to market.

Why You'll Love Working With Us

  • Competitive salary and performance-based incentives
  • Full benefits package: medical, dental, vision, life, and 401(k) with 4% match
  • Unlimited PTO and 12 paid holidays
  • Tuition reimbursement, team-building events, and company swag
  • A collaborative, innovative team where you'll have the chance to build from the ground up

Salary: 120k - 140k base with an OTE of 150k - 170k with commissions

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