About the JobDirector of Sales - K5 Hospitality:K5 Hospitality is seeking a dynamic and experienced
Director of Sales to lead group dining, private events, buyouts, catering, and special promotions across all of our restaurant locations. This senior leadership role requires a strategic thinker with strong business development skills, exceptional event sales expertise, and the ability to inspire and manage a high-performing team.
Key Responsibilities:Strategic Sales Leadership:- Develop and execute a comprehensive sales strategy for all restaurant locations.
- Identify and target key market segments (corporate, social, wedding, convention, and travel industry).
- Set annual revenue goals and track performance against budget.
- Create and manage sales incentive programs to drive results.
- Analyze competitor activity and market trends to adjust strategy accordingly.
Business Development:- Build and maintain relationships with corporate clients, event planners, concierges, convention bureaus, and hotel partners.
- Prospect and secure new business through cold calls, networking, site visits, and industry events.
- Leverage partnerships with cultural institutions, tourism boards, and influencers to grow group and event sales.
- Represent the brand at tradeshows, mixers, and hospitality associations.
Event Sales & Planning:- Oversee the entire sales-to-execution process, including proposals, contract negotiation, menu and beverage planning, and event coordination.
- Ensure BEOs (Banquet Event Orders) are accurate, timely, and communicated across departments.
- Maintain profitability standards through strategic pricing, upselling, and cost monitoring.
Team Management:- Recruit, train, and manage the sales and events team (managers, coordinators, assistants).
- Set clear KPIs, provide coaching, and conduct performance reviews.
- Foster collaboration between sales, culinary, and operations teams.
- Train staff on upselling and guest experience best practices.
Brand Representation & Marketing Collaboration:- Partner with marketing on event-focused campaigns, seasonal packages, and promotional materials.
- Ensure proposals, contracts, and collateral reflect brand luxury and service standards.
- Collaborate on social media and marketing features for high-profile events.
Revenue & Reporting:- Generate weekly, monthly, and quarterly sales and pacing reports.
- Track conversion rates from inquiry to booking and repeat business.
- Manage CRM and event software for pipeline accuracy.
- Oversee deposit collection and ensure contract compliance.
Guest Experience & Quality Control:- Serve as the point of contact for VIP and high-value clients.
- Attend key events to ensure flawless execution.
- Address client concerns quickly and professionally.
- Gather post-event feedback to improve offerings.
Cross-Location Coordination:- Standardize event procedures across all locations for consistency.
- Coordinate multi-venue buyouts and cross-promotions.
- Share best practices among properties.
KPIs / Success Metrics:- Year-over-year revenue growth in events and group sales.
- Conversion rate from inquiries to confirmed bookings.
- Client satisfaction and repeat business rates.
- Average check size and upsell performance.
- Event profitability margins.
- Team retention and performance scores.
Qualifications:- Minimum 7+ years of hospitality sales experience, with at least 3 years in a leadership role.
- Proven track record in group dining, private events, or catering sales.
- Strong leadership, negotiation, and communication skills.
- Deep understanding of hospitality operations and event management.
- Experience with Tripleseat and event management software.
- Strong network in the corporate, social, and hospitality markets is a plus.
What We Offer:- Competitive base salary + commission structure with the potential to earn six figures.
- Comprehensive health and wellness benefits, including Medical, Dental, and Vision coverage.
- Opportunities for professional growth and advancement within the company.
- Paid Time Off: 2 weeks' vacation, 5 sick days, and 5 paid holidays annually.
- Potential for sweat equity/partnership within the company.
- Dining allowance to enjoy experiences at any of our three restaurant locations.
