Red Bull

Sales Activator Manager

Red Bull • $95K — $115K *
San Jose, CA 95123In-Person
Retail & Consumer Goods
Less than 5 years of experience
Reposted Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 3+ years of experience in Direct Store Delivery (DSD) management
  • Experience supervising a team of account sales professionals
  • Valid US Driver's License and obtainment of DOT Medical card
  • Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
  • Fluency in English; additional languages are a plus

Responsibilities

  • Ensure Sales Activators outperform in the market
  • Develop targets for the region and manage progress on achieving them
  • Lead, coach, and develop regional sales activators to meet sales objectives
  • Complete annual performance reviews and support development plans for direct reports
  • Report on Monthly and Quarterly Business Review metrics to management
  • Manage strategic account relationships and identify sales opportunities
  • Build and maintain strong relationships with senior-level chain contacts

Benefits

  • Permanent position
  • Travel opportunities (10-20%)
  • Eligibility for company benefits
Full Job Description
Sales Activator Manager is responsible for leading all Sales Activator(s) within the region to ensure RBDC strategy is executed to win versus competition and drive long-term sales in large format accounts. Develop and track performance measures for all direct reports and develop market solutions utilizing analytical selling approach and all available market data. Maintain positive working relationships and communications with senior level chain contacts, RBNA contacts, sales and administrative staff.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • KPI ACHIEVEMENT
    Ensure Sales Activators outperform in the market
    Perfect store permanent placements objectives defined by opportunity ranker
    Responsibility of developing targets for the region, measuring/manage progress on targets & action plan to close gaps
  • SELECT, MANAGE, DEVELOP, REWARD
    Lead, coach, and develop region sales activators to ensure strategic relationship and selling objectives are met or exceeded, sales and distribution targets are flawlessly executed to standard
    Build a diverse organization that reflects the marketplace; lives to Red Bull's Values and inspires team through effective leadership
    Complete annual performance reviews with all direct reports, building and supporting development plans
    Lead by example and ensure the Sales Activator Team understands and adheres to
    Company standards & targets, HR & performance management needs, and operating & safety procedures
  • BUILDING SUCCESS THROUGH TOOLS & RESOURCES
    Report regularly on Monthly Performance Review (MPR) and Quarterly Business Review needs, and other ad hoc reporting to the Director, Sales & Distribution
    Work collaboratively across the organization, sharing best practices; act as a major contributor/leader among peer group
    At a senior level manage strategic account relationships and selling opportunities including non-price related sales and company initiatives, special packs, and the recommendation/evaluation of incremental sales growth drivers
  • MANAGE RETAIL RELATIONSHIPS
    Ensure alignment with RBNA National KA for all Wiring Accounts
    Proficiency in-retailer ways of working (terminology) increasing opportunities to expand in-store presence
    Ensure alignment with Red Bull sales management on district distribution plans, routes, new product distribution, and volume/sales forecast (DSD alignment)
    Evaluate total market conditions, competitive threats, and changing local dynamics which may impact volume, share, profit, as well as other business metrics
    Build and maintain strong working relationships with senior-level chain contacts to nurture proper account wiring; schedule and hold regular meetings with customized presentations
    Develop market solutions utilizing analytical selling approach and all available market data
    Lead and present on specialized trainings, Engagement Action Planning, etc. jointly with HR


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 3+ years of experience in Direct Store Delivery (DSD) management
  • Experience supervising a team of account sales professionals
  • Valid US Driver's License and obtainment of DOT Medical card
  • Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
  • English; additional languages an advantage
  • Travel 10-20%
  • Permanent
  • Benefits eligible


JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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