Job Summary

This is a high-impact opportunity to build SuperATV's retention engine across email, SMS, Pushly/web push, loyalty, segmentation, personalization, and lifecycle automation. The Retention (or Lifecycle) Marketing Manager will use customer data, platform insights, and testing to turn first-time buyers into repeat, loyal customers while partnering closely with eCommerce, Web Operations, merchandising, creative, analytics, and technology teams. The ideal candidate is hands-on, data-driven, current on retention tactics, and confident using tools such as Klaviyo, Pushly, GA4, NetSuite, CDP, and customer data platforms to make smarter marketing decisions.

Primary Duties

Lifecycle, Retention & Customer Growth

• Own retention strategy across email, SMS, Pushly/web push, lifecycle automation, personalization, CDP/customer data activation, and loyalty journeys.
• Build and optimize welcome, abandon, post-purchase, win-back, reactivation, cross-sell, loyalty, and customer education programs.
• Develop/refine segments and new owned-channel cohorts using purchase history, CLV, loyalty status, vehicle ownership, product interest, lifecycle stage, engagement, and customer value.
• Identify lookalike-style customer groups and next-best audiences from first-party data for outreach through email, SMS, Pushly/web push, loyalty, and personalization.
• Manage campaign planning, QA, deployment, reporting, list health, deliverability, contact frequency, and compliance.

Testing, Analytics & Optimization

• Own a test-and-learn roadmap across creative, offers, cadence, segmentation, loyalty, Pushly prompts, triggers, journey logic, and personalization.
• Use GA4, NetSuite, Klaviyo, Pushly, CDP, campaign, journey, cohort, and channel data to identify growth opportunities, emerging cohorts, and next actions.
• Track revenue, conversion, CTR, opt-in rate, repeat purchase, purchase frequency, CLV, unsubscribe rate, deliverability, loyalty engagement, incremental lift, and web push engagement.
• Participate in weekly business reviews with performance vs. targets, key learnings, risks, opportunities, and recommended next actions.

Cross-Functional Partnership & Execution

• Partner with Web Operations, analytics, technology, merchandising, creative, performance marketing, customer service, and product teams to connect retention and loyalty campaigns to business priorities and clean onsite execution.
• Bring current knowledge of lifecycle marketing, loyalty, web push, personalization, deliverability, CDP use cases, owned-channel audience development, retention testing, and eCommerce customer engagement.
• Translate performance insights into clear recommendations, action plans, and cross-functional follow-through.

Qualifications

Success in This Role Looks Like:

• Retention revenue, repeat purchase rate, purchase frequency, CLV, and loyalty engagement improve against agreed targets.
• Email, SMS, and Pushly/web push increase opt-ins, engagement, conversion, and revenue contribution.
• Lifecycle and loyalty journeys improve progression from first purchase to repeat and loyal customer behavior.
• GA4, NetSuite, Klaviyo, Pushly, and customer data consistently guide targeting, testing, personalization, loyalty, and investment decisions.
• Customer segments, lookalike-style cohorts, personalization triggers, and loyalty use cases are launched, measured, and optimized regularly.
• Weekly business reviews clearly show performance vs. targets, key learnings, risks, opportunities, and next actions.

Education / Experience

• Bachelor's degree in marketing, business, communications, analytics, or related field; equivalent experience considered.
• 4+ years in retention, lifecycle, CRM, email/SMS, web push, loyalty, or eCommerce marketing.
• Proven record improving retention, repeat purchase, engagement, revenue, CLV, loyalty engagement, or similar customer growth metrics.
• Hands-on experience with email/SMS automation tools; experience with Klaviyo, Pushly, or similar platforms preferred.
• Experience using Klaviyo, GA4, NetSuite, CDP, CRM, personalization, loyalty, or customer data tools to inform marketing decisions.
• Strong understanding of segmentation, lifecycle journeys, eCommerce funnels, deliverability, campaign measurement, testing, QA, and performance communication.

Preferred:

• DTC eCommerce, automotive, powersports, or aftermarket parts experience.
• Experience supporting CDP implementation, loyalty programs, personalization, or advanced segmentation.
• Basic HTML/CSS knowledge for email troubleshooting and template QA.

#LI-NO1

#SuperATV

The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job-related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate.

As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.