We are hiring a Retention Marketing Lead to own customer retention and subscription strategy for EVER Skincare, Nuvadermis and Trilastin! Reporting to the GM, SVP of Personal Care West, this role will play a critical part in improving repeat purchase, increasing subscriber engagement and reducing churn through data-driven strategy and execution. The Retention Lead will serve as a strategic thought partner to Brand Managers by bringing retention, cohort, and subscription insights into planning and ideation. What you'll do • Own and evolve lifecycle marketing strategy across email and SMS by optimizing batch and campaign programs to improve engagement and click-through performance, and building a high-intent SMS program that drives incremental revenue to increase repeat purchase and placed order rate across Nuvadermis, EVER and Trilastin • Design and execute a comprehensive churn mitigation roadmap, activating and testing all relevant levers (messaging, offers, cadence, subscription experience) to improve churn metrics over time • Own customer retention and subscription strategy across both DTC and Amazon • Analyze lifecycle and subscription performance, translating data into actionable insights and clear recommendations for cross-functional partners • Drive repeat purchase behavior through loyalty program management, maximizing for profitable program engagement and LTV • Collaborate closely with brand teams to ensure lifecycle and retention efforts align with broader brand narratives and integrated campaigns Requirements: • 5 - 8 years of experience in lifecycle, retention, or email marketing, ideally within a subscription-based or repeat-purchase consumer brand • Hands-on experience building and optimizing email and SMS programs in Klaviyo or a comparable ESP/CRM platform • Strong analytical skills, with the ability to interpret performance data and translate insights into clear strategic recommendations • Passion for consumer goods and women's health & wellness products • Familiarity with Amazon subscription dynamics (Subscribe & Save) is a strong plus $125,000 - $140,000 a year