The Retention Director will proactively oversee the retention strategy for all Kiplinger brands, including growing our recurring revenue stream with a focus on digital subscriptions and online ordering.
What You'll DoYou will report to the Senior Marketing Director
- Develop the comprehensive retention strategy for Kiplinger brands to maximize Customer Lifetime Value (LTV) through customer subscription and re-engagement promotions.
- Design and build the full, end-to-end retention lifecycle strategy across mail, email, coverwraps and online channels. This includes automated flows for onboarding, payment, win-back, renewal and gift campaigns.
- Lead the development of high-conversion win-back and reactivation campaigns to recover lapsed subscribers and establish a reliable recurring revenue channel.
- Find cross sell and bundle opportunities with targeted messaging across all Kiplinger brands. creating new audience segments with product affinity and engagement.
- Establish a rigorous A/B and multivariate testing cadence across all brands. This cadence should be maintained for all campaign components, including creative, timing, messaging, subject lines, offer structures, and segmentation. The goal is to improve renewal and billing performance.
- Manage the Retention Key Performance Indicators (KPIs), tracking LTV, M1/M3/M6 churn, reactivation rate, and channel revenue. Deliver regular performance reporting with relevant insights.
- Prepare annual retention budgets and manage monthly financial forecasting.
- Forecast and order inventory for print campaign components.
- Collaborate with other retention marketers for efficiency opportunities.
Experience That Will Put You Ahead Of The Curve- 10+ years of experience in Retention, Lifecycle, or B2C marketing, with a focus on growing recurring revenue.
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Leadership: Experience leading teams, project managing, and mentoring staff.
- Organization: Ability to collaborate with teams that are in different time zones and countries.
- Documented success in growing recurring revenue and reducing customer churn, increasing Customer Lifetime Value (LTV).1
- Advanced analytical capabilities, including expertise in campaign analysis, testing, and the ability to build and manage retention reports
- Cross-functional communication skills, with the ability to translate complex retention data into clear, strategic narratives for Executive team members.
What's In It For YouThe expected range for this role is $108,000 - $120,000
As well as more great perks, including:
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programs
- Opportunity to purchase shares in Future with our Share Incentive Plan
Internal job family level Professional 3
This is a Hybrid role from our New York office, working three days from the office and two from home.#LI-Hybrid
