As a Senior Associate, Builder AXP, you will play a hands-on role in translating strategy into real-time journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role can be performed remotely from anywhere in the U.S. You will lead all phases of the product lifecycle—from ideation to launch—by developing and optimizing Next Best Action (NBA) journeys that meet member needs and deliver measurable business outcomes. Post-launch, you will monitor performance, gather feedback, and iterate to ensure journeys remain effective and relevant across customer segments.
Role Responsibilities
- Configure, test, deploy, and iterate personalized journeys/campaigns in Adobe Journey Optimizer based on NBA strategy and business requirements.
- Collaborate with data analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes.
- Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness.
- Conduct rigorous quality assurance across journey/campaign components including events, wait steps, personalization rules, and cross-channel triggers.
- Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes.
- Serve as a subject matter expert (SME) for AJO and AEP capabilities, and support upskilling efforts across the team.
- Contribute to platform governance, best practices, and continuous improvement in journey orchestration.
Use your skills to make an impact
- Deliver real-time, personalized member journeys/campaigns that enhance engagement and satisfaction.
- Ensure accurate, compliant, and effective execution of NBA logic across digital and offline channels.
- Drive operational excellence through hands-on configuration, QA, and platform stewardship.
- Champion innovation and continuous improvement in marketing operations and customer experience.
Use your skills to make an impact
Required Qualifications
- Bachelor's degree in marketing, business, or a related field or 3-5 years' working within a marketing campaign delivery team.
- 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution.
- 2+ years of hands-on experience configuring journeys/campaigns in Adobe Journey Optimizer, Adobe Experience Platform, SalesForce Marketing Cloud or similar platforms.
- 2+ years of customer journey logic, event triggers, decision orchestration, and personalization experience
- Effective communicator with the ability to collaborate across technical and business teams.
- Comfortable working in agile pod-based, or cross-functional environments.
Preferred Qualifications
- Adobe AJO or SFMC journey/campaign building experience
- Adobe certifications in AEP/AJO or SFMC Certifications
- Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging.
- Experience in highly regulated industries such as healthcare or financial services.
- Exposure to JSON, event payloads, or API-driven personalization.
- Experience with responsive email design and accessibility standards.
- Understanding of Next Best Action personalization logic frameworks.
Additional Information
This position operates on Eastern Standard Time (EST).
This position MIGHT require travel 1-2 times a year.
Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$94,900 - $130,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 09-16-2026
