Retail Marketing ManagerLocation: New York City (onsite hybrid 2-3 days per week)
Experience: 5+ years in shopper, trade, or retail/channel marketing - taking consumer products to market and making them sell
OWN RETAIL GO-TO-MARKET - FROM LAUNCH TO SHELF TO SELL-THROUGH.This isn't a lateral move. We built Loop by going all in from day one. You'll lead retail product launches from commercialization planning through in-market execution - owning how our products land at retail and how they sell once they're there: the assortment, the shelf, the merchandising, the promo, the retail media, and the sell-through that proves it worked. You'll turn product and brand strategy into retail go-to-market that moves sell-in and sell-through. All yours. If you've mastered retail GTM and the shopper and trade craft that makes it land, and you're ready to break the rules that no longer work, this is where you do it.
THE ROLEYou step into ownership. You move fast and take responsibility for what you build. You focus on work that matters, not on noise that slows things down. You'll own retail go-to-market across key accounts - partnering closely with Retail Sales, Brand & Product Marketing, Supply Chain, Operations, and Product Development to land launches that are operationally ready, win at shelf, and sell through. You set the launch timelines, call the merchandising and promo priorities, decide where retail marketing investment goes, and own the numbers that say whether it worked.
WHAT YOU'LL DO (AND WHAT YOU WON'T)- You own retail product launches end-to-end, from commercialization planning to in-market execution, on time and on commercial target
- You build the retail go-to-market plan for each launch - timelines, assortment, merchandising support, promo calendar, and retail media - tailored to the account, not copy-pasted
- You own point-of-sale execution - planograms, displays, fixtures, packaging-at-shelf, and visual merchandising standards - partnering with Retail Sales and accounts to win the shelf
- You run retail media and trade promotion across key accounts - retail media networks, co-op/MDF budgets, and shopper-marketing programs - and you spend against velocity and ROI, not vanity
- You track sell-through, velocity, and assortment productivity across key accounts, run post-launch reviews, and feed the learnings straight into the next launch
- You spot whitespace, optimize product-market fit by account, and push the assortment moves that grow the channel
- You arm the sell-in: crafting the retailer pitch story and the proof that makes buyers and your Retail Sales partners want to bet bigger on Loop at the next line review
- You partner across Sales, Creative, Operations, and Product to make sure launches are operationally feasible and commercially impactful, and you call out trade-offs before they cost the launch
YOU WON'T- wait for endless approvals
- hide behind processes
- cruise quietly in the background
HOW YOU'LL SUCCEEDWe look for people who think big, stay curious, and aren't afraid to go all in to make things happen. You'll succeed by landing launches on time and on commercial target, winning at shelf, driving sell-through and velocity across key retail accounts, and making retail partners want to bet bigger on Loop the next time around. Strategy plus execution. Data plus instinct. Alignment without the meetings.
WHAT YOU'LL BRING- 5+ years in shopper, trade, retail, or channel marketing, ideally taking consumer products to market across national or specialty retail accounts
- Deep fluency in retail go-to-market and commercialization, plus the shopper and trade craft that lands it: point-of-sale and merchandising execution, retail media and trade promotion, and assortment by account - you know what wins at shelf and what stalls
- A track record of turning consumer insight and market trends into retail go-to-market, retailer pitch stories, and merchandising that actually sells
- You read the data: sell-through, velocity, channel performance - and use it to make sharper calls, not to justify the ones you've already made
- You're comfortable with change and ambiguity
- Strong project management chops: you manage timelines, dependencies, and stakeholders across Sales, Marketing, Product, and Ops without dropping balls
- You know when work is ready to ship, and when it can evolve
- You want your work to matter, not just exist
LOOP ISN'T FOR EVERYONE. WE MIGHT NOT BE A MATCH IF YOU:- Wait for direction instead of taking initiative
- Mistake activity for impact
- Feel uneasy when things are still taking shape
- Prefer alignment meetings over decisions
STILL LISTENING?Good. We are not looking for people to watch from the sidelines. Loopers step in, speak up and go for more. More firsts. More growth. More: "I can't believe we did that." If you are like that too, press that beautiful apply button and let's talk.
Based on internal benchmarks and market data, we expect the salary range for this role in our New York City office to be $100,000 - $130,000 per year. Loop takes into consideration a wide range of factors when making compensation decisions, including but not limited to experience, skill sets, qualifications, education, and other business and organizational needs. Final salary is based on a number of factors such as location, relevant prior experience, and specific skills or expertise. Please note that the range listed is just one component of Loop's total rewards.
