Blue Nile is looking for a strategic, self-directed Retail Marketing Manager to lead local market engagement across our showroom portfolio. This is a high-ownership role at the intersection of brand, community, and commerce, ideal for a marketer who thrives independently, moves ideas from brief to execution, and believes exceptional in-store experiences are as powerful as any digital campaign. You will architect and own the local marketing engine: from clienteling and CRM-driven engagement to community partnerships, brand events, and hyper-local activations that build lasting relationships with our customers.

Who You Are:

You are a proven retail marketer who owns your craft and your calendar. You do not wait for direction when opportunity is clear. You spot a moment in the local market, build the plan, align the stakeholders, and execute with precision. You are equally comfortable presenting a strategic recommendation to senior leadership and sourcing gift vendors for a client appreciation event.

Specifically, you bring:

• A builder's instinct: you create structure where there is ambiguity and make things happen with the resources at hand.
• A customer-first orientation with the data fluency to back it up: you understand clienteling, retention triggers, and customer lifecycle.
• Strong cross-functional influence: you earn trust with store managers, personal jewelers, and brand teams alike, and you keep everyone moving in the same direction.
• A genuine passion for creating memorable moments, from an intimate client trunk show to a neighborhood partnership event. You approach every touchpoint as an expression of the brand.
• Comfort with ambiguity: you bring clarity, not more questions.

What You'll Do:

Local Event Strategy & Execution

• Conceptualize, plan, and execute a robust local events calendar across all showroom locations, including client appreciation events, product launch activations, milestone gifting moments, seasonal trunk shows, and community partnership programs.
• Own the full event lifecycle: ideation, proposal, vendor sourcing, logistics, on-site execution, and post-event recap with performance data.
• Identify and cultivate relationships with local businesses, cultural institutions, influencers, and community organizations that align with the Blue Nile brand ethos and target customer demographics.
• Partner with PR to amplify local events through media and influencer coverage.

Clienteling & CRM-Driven Engagement

• Curate and activate high-value client lists in partnership with personal jewelers and retail leadership, driving personalized outreach tied to life milestones, purchase anniversaries, and seasonal moments.
• Develop and execute client gifting strategies with clear criteria, budget controls, and measurable impact on retention and repeat purchase.
• Build automations and triggered communication flows that support personal jewelers in maintaining consistent, high-touch client engagement at scale.
• Maintain and evolve the regional retail marketing calendar, ensuring every market has a consistent cadence of client touchpoints across the year.

Retail & Showroom Marketing

• Lead all local marketing efforts for new showroom openings, including outreach strategy, community events, media partnerships, and grand opening programming.
• Manage point-of-purchase merchandising solutions that bring the brand to life in-store and support the personal jeweler sales process.
• Partner with the Performance Marketing team to align paid local campaigns with in-store activation windows and drive measurable traffic lift.
• Manage and reconcile showroom marketing budgets, forecasting spend by quarter and flagging variances proactively.
• Develop and own regional marketing strategies for mall and multi-tenant environments, including ongoing Mall Marketing team relationships and co-marketing opportunities.

Insights & Stakeholder Communication

• Analyze event and campaign performance data to develop clear, actionable recaps and recommendations for store managers and senior leadership.
• Conduct ongoing market research across customer trends, competitor activity, and demographic shifts, and translate findings into strategic recommendations.
• Prepare and present strategic updates to senior leadership.

Your Experience:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of retail marketing experience, with a demonstrated track record of owning and executing local events, clienteling programs, and in-store activations, ideally in premium or luxury retail.
• Proven ability to operate independently: you have managed multi-market programs without a playbook and built the process yourself.
• Strong project management skills with the organizational discipline to manage multiple concurrent workstreams, deadlines, and budgets without dropping a ball.
• Analytically grounded: you interpret performance data, identify trends, and translate insights into clear recommendations for non-technical audiences.
• Excellent written and verbal communication skills; equally effective presenting to senior leadership and briefing a vendor on event logistics.
• High proficiency in Microsoft Excel, Word and PowerPoint.
• Experience with digital marketing channels (paid social, email, SEM) as they relate to driving showroom traffic and engagement.
• A collaborative spirit with the professional maturity to navigate cross-functional relationships, manage up effectively, and build trust with field teams.

Travel:

• This role requires travel to showroom locations approximately 6 to 8 times per year for event execution, store openings, and market-level strategic planning. Flexibility to travel on short notice for high-priority activations is expected.

Benefits:

At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Hybrid Work Environment
• Paid Time Off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with Company Match
• Flexible Spending Account | Health Savings Account
• Tuition Reimbursement
• Employee Discount
• Parental Leave
• Life Insurance

Annual base pay: $125,000 - $145,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.