This position reports to:Product Marketing Director - Smart Buildings NEMA
The
Residential Programs Leader is responsible for developing, implementing, and managing programs designed to increase revenue, expand market share, and strengthen customer loyalty in the residential market. The successful candidate will take full ownership of their programs, overseeing all related marketing activities, promotions, and execution support.
The work model for the role is:
Remote #LI-remote
Your role and responsibilities:- Own the full lifecycle of residential go-to-market programs, developing strategies, goals, KPIs, budgets, and continuous improvement initiatives aligned with business objectives.
- Build and manage a loyalty program for small and mid-size electrical contractors, including tiered incentives, rewards, engagement strategies, and ongoing partner support.
- Plan and execute the product and solutions roadshow, coordinating logistics, regional schedules, routes, events, and customer engagement in partnership with Sales and Marketing.
- Develop and execute strategies to expand into new market segments through buying group partnerships, build relationships with group leadership and members, and identify new market opportunities.
- Manage strategic relationships and contractual commitments, ABB's platform presence, rebate programs, advertising opportunities, and performance tracking to increase builder engagement and product preference.
- Oversee program-specific marketing materials, digital content, promotional campaigns, trade shows, events, and channel marketing activities while maintaining consistent brand messaging and product positioning.
- Track and analyze program performance, customer feedback, market trends, and competitive activity to identify opportunities, improve program effectiveness, and inform future product and program development.
- undefined
Qualifications for the role:- Bachelor's degree in business, Marketing, Engineering, or related field
- 10+ years of experience preferred
- Willingness to travel (up to 30-40%) to support roadshow events and customer engagements
- Experience working in or selling to the residential electrical or construction market
- Strong project management skills with the ability to manage multiple programs simultaneously
ABB Benefit Summary for eligible US employees[excludes ABB E-mobility, Athens union, Puerto Rico]
Go to MyBenefitsABB.com and click on "Candidate/Guest" to learn more
Health, Life & Disability- Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
- Choice between two dental plan options: Core and Core Plus
- Vision benefit
- Company paid life insurance (2X base pay)
- Company paid AD&D (1X base pay)
- Voluntary life and AD&D - 100% employee paid up to maximums
- Short Term Disability - up to 26 weeks - Company paid
- Long Term Disability - 60% of pay - Company paid. Ability to "buy-up" to 66 2/3% of pay.
- Supplemental benefits - 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
- Paid Parental Leave
- Employee Assistance Program
- Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
- Employee discount program
Retirement- 401k Savings Plan with Company Contributions
- Employee Stock Acquisition Plan (ESAP)
Time offABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.
CompensationWhile base salary is determined by things such as the successful applicant's qualifications and experience, this position is expected to pay between
$100,500 to $130,000 annually and is bonus eligible.
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