Position SummaryElevating the importance of our pet food categories with each of our individual retailers is the goal. The larger mission is to enrich the lives of pets and the people who love them. Nestlé Purina's Market Development Organization (MDO) is what we commonly refer to as our hub of business excellence and Shopper Marketing drives category and share growth through insight driven strategies and proactive solutions. We're guided by deep research, innovative science and customer feedback. But, we're inspired by the dare - the dare to Stand Taller in everything we do.
Nestlé Purina is looking for a creative, results-oriented Shopper Marketing Manager, who thrives in a fast-paced, innovative environment to lead the strategic development and execution of account-specific marketing plans and programming to drive profitability, sales and brand equity with our customers. This experience will develop and showcase the ability to identify and evaluate retail marketing opportunities, plan and activate around deep shopper insights and develop and grow relationships both internally and externally to dive the business. This role will hone skills in building strong team dynamics, dealing with ambiguity, influencing across the organization, and driving for results.
- Apply brand, shopper, and retailer insights to develop differentiated shopper marketing programs that generate demand along the path to purchase.
- Work with agency partners and across all Purina internal functions to develop and execute customer specific programs that build equity and drive positive business results at retail.
- Influence and align customer and internal teams on customer relevant programs and strategies.
- Fully support shopper marketing strategy development and program sell-in with customer.
- Develop strong working relationships with Purina internal teams and external customer teams.
- Implements execution of media plan and promotional tactics from initial agency and/or customer briefing through final analysis and measurement.
- Primary interface with the customers' marketing & digital departments.
- Drive Shopper Marketing ecommerce and digital innovation, by developing, testing, and sharing results of new applications and initiatives.
20% travel or as business needs require.Requirements- Bachelor's Degree in Social Thought and Analysis
- 7+ years of Shopper Marketing experience in the Petcare industry
Salary: $115,819.20 to $144,435 per year
Bonus Eligibility: Yes
The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits
