Regional Variable Operations Performance Manager

Norm Reeves Auto Group

Manufacturing & Automotive
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of automotive variable operations experience, preferably with sales management or GSM responsibilities.
  • NADA Academy graduate preferred.
  • Proven track record in sales metrics like close rates and Internet performance across multiple locations.
  • Comprehensive understanding of the variable process including CRM, used vehicle acquisition, and sales.
  • Strong CRM proficiency required, with preference for CDK.
  • Ability to hold management accountable without positional authority.

Responsibilities

  • Coach GSMs and Sales Managers on effective selling processes and team leadership.
  • Evaluate full sales processes from initial customer contact to final handoff.
  • Validate CRM usage and ensure adherence to enterprise standards in lead management.
  • Monitor Internet sales execution, focusing on lead response and communication quality.
  • Validate appraisal processes and partner with stores to improve used vehicle performance.
  • Conduct structured root cause analysis on KPI trends and develop measurable action plans.
  • Support new operations hires during their onboarding to improve their early productivity.

Benefits

  • 401k Matching and FSA options.
  • Tuition reimbursement programs available.
  • Paid Time Off that accrues over time.
  • Monthly phone stipend of $60.
  • Discounts on vehicle purchases, services, and parts.
  • Access to supplemental insurance options for various needs.
Full Job Description
Location: Cerritos, CA | Type: Full-Time | Travel: 70-80% Field Travel

About the Role

This is not a desk job. You'll spend 70-80% of your time in our stores working directly with GSMs, Sales Managers, and Internet Managers - coaching, observing, and driving performance across the full variable cycle: the selling process, Internet and CRM operations, and used vehicle execution. You are the connection between our enterprise Playbook and what actually happens on the floor.

Performance data decides where you go. You'll maintain a monthly rotation across all stores, support new variable ops hires through structured Week 2 / 30 / 60 / 90-day milestone visits, and step in when a KPI is trending the wrong way to partner with store leadership on root cause - not just symptoms. Every visit ends with a documented action plan and clear accountability for what happens next.

You'll report directly to the Regional Vice President, and what you see in the field will directly shape how we operate across the enterprise.

What You'll Do
  • Coach GSMs, Sales Managers, and Internet Managers on the selling process, floor management, and leadership - and coach managers on how to coach their own teams, so performance holds without you in the building
  • Evaluate the full sales process in the field, from first customer contact through the T.O. handoff
  • Validate CRM utilization against enterprise standards - lead logging, follow-up discipline, pipeline management, and appointment documentation
  • Monitor Internet execution across all stores: lead response time, appointment set rate, show rate, and communication quality
  • Validate appraisal standards, trade-in discipline, and used vehicle acquisition - and partner with stores where aging, pricing, or recon coordination is dragging used vehicle turn
  • Monitor store-level KPIs to prioritize field activity, lead structured root cause analysis, and build action plans tied to measurable outcomes
  • Support new variable operations hires through their first 90 days, reducing time-to-productivity and early turnover
  • Complete and distribute a store visit report after every visit - what you observed, what was done, and what's committed
  • Capture best practices from across the platform and share them enterprise-wide

What You Bring
  • 8+ years of progressive automotive variable operations experience, ideally including sales management or GSM responsibility at a high-performing store
  • NADA Academy graduate, preferred
  • A proven, measurable track record - close rates, front-end gross, Internet performance, or used vehicle turn you can point to and explain, across multiple locations
  • Command of the full variable process - Internet, CRM, used vehicle acquisition, and the selling floor. Not just the showroom
  • Strong CRM proficiency required; CDK preferred
  • The ability to hold experienced GSMs and Sales Managers accountable with candor and respect - you're comfortable with pushback and don't need positional authority to drive results
  • High mobility: 70-80% travel in and out of market, primarily regional with cross-region travel for special projects

Compensation & Perks
  • Up to $250,000k + Bonus Incentive DOE
  • $60 Monthly Phone Stipend
  • 401k Matching and FSA
  • Tuition Reimbursement
  • Paid Time Off (accrues)
  • Supplemental Insurance (Hospital, Accident, Critical Illness)
  • Discounts on Vehicles, Services, and Parts

Similar Jobs

More Jobs at Norm Reeves Auto Group

More Manufacturing & Automotive Jobs

Find similar Regional Variable Operations Performance Manager jobs: