Red Bull

Regional Sales Manager

Red Bull • $90K — $130K *
New York, NY 10025In-Person
Food & Beverages
Less than 5 years of experience
5 days ago
Job Overview by Ladders

Qualifications

  • 4+ years in Sales and Key Account experience, ideally in beverage, CPG or FMCG sectors
  • Experience managing accounts within grocery and convenience channels
  • Strong analytical skills with a knack for using data for strategic insights
  • Excellent negotiation and communication skills
  • Innovative mindset focused on solutions and results
  • Self-motivated with an ability to work independently
  • Proficient in Microsoft Excel and PowerPoint.

Responsibilities

  • Execute distribution strategy in alignment with Channel Strategy recommendations
  • Customize pricing strategies to meet customer needs while aligning with national standards
  • Develop and implement annual promotional schedules that resonate with customers
  • Analyze ROI of merchandising and promotional activities before implementation
  • Conduct quarterly business reviews to update stakeholders on performance and competition
  • Establish and nurture business relationships beyond the buyer level for deeper connections
  • Communicate effectively with internal teams to ensure program success

Benefits

  • Travel requirement: 50-60%
  • Permanent employment
  • Eligible for benefits
Full Job Description
The Regional Sales Manager's (RSM) main priority is selling and executing Red Bull strategy and initiatives with a set group of Regions, Divisions, or Banners of a specific national chain. Key responsibilities include owning regional key account volume, share, spending budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); developing productive business relationships with assigned accounts; developing solutions that resonate with customer needs while achieving Red Bull goals; and helping drive best practices by producing excellent results and creating innovative solutions. RSMs must also align all regional programming or promotional activity with the overarching chain strategy & Joint Business Plan outlined by the Head of the account.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • MANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNT
    Shelf/Distribution: Executes distribution on priority packages in-line with Channel Strategy recommendations. Ensures all regional/divisional/banner schematics reflect Red Bull standards & chain HQ directives relative to flow and package mix
    Price: Sells Red Bull's recommended price program by utilizing best practices and available tools. Customizes presentations to better appeal to customer's needs. Recommends key accounts prices aligned with national RBNA standards and target price ranges
    Promotion: Develops annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer's needs. Ensures all promotions are accompanied by effective POS and incremental displays
    Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving effective, permanent merchandising. Evaluates ROI prior to recommending specific POS or customized solutions. Executes merchandising in-line with Channel Strategy guidelines
  • MANAGEMENTDEVELOPMENT OF LOCAL RELATIONSHIPS
    MANAGEMENTDEVELOPMENT OF LOCAL RELATIONSHIPS
  • BUDGETS/ANNUAL PLANNING
    Ensures Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas of responsibility
    Manages T&E spending to assigned budget
  • BUSINESS ANALYSIS
    Works with Head of account to evaluate ROI with regards to all regional/divisional/banner level programming & promotions
    Works with Category Management Team to evaluate ROI with regards to 'pay-for-space' agreements and communicates key learnings to Channel Lead
    Drives post-promotion analysis, in conjunction with Category, following all programs to evaluate promotional effectiveness
    Pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns
    Analyses thoroughly their business/customers sales to define priorities and focus
  • BUSINESS REVIEWS & RELATIONSHIPS
    Conducts quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities, etc.
    Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition
    Provides Energy Insights that drive change in promotion, price, distribution or merchandising practices
    Routinely engages in activities to build relationships and 'wire' key accounts beyond buyer level
  • COMMUNICATION & TEAM WORK
    Uses appropriate communication processes to keep DPs and DPMs informed of regional/divisional/banner level programs and initiatives for their assigned chains
    Routinely visits DPs to ensure personal contact and open lines of communication
    Maintains open communication with relevant Region & DP personnel to ensure effective program implementation


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • Minimum 4 years Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
  • Should have experience in chains across multiple channels (grocery and/or convenience preferred)
  • Strong analytical skills and experience using internal and external data sources Excellent communication and active listening skills
  • Strong negotiation skills
  • Innovative, solution-oriented mindset
  • Self-motivated and able to work independently
  • Must be extremely proficient in Microsoft Excel and PowerPoint
  • Travel 50-60%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

New YorkNew York, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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