Regional Sales Manager

Nilfisk Group

$80K — $100K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or equivalent education
  • Minimum of 5 years B2B outside sales experience with a focus on dealer channel management
  • Experience in end-user sales/account management is essential
  • Proficiency in Microsoft Office Suite, Salesforce.com, and sales tools
  • Strong problem-solving and analytical skills with business acumen
  • Ability to effectively communicate and build relationships with dealers and clients

Responsibilities

  • Develop and maintain relationships with dealers and end users
  • Achieve annual sales targets and performance goals
  • Report on product performance and competitive intelligence
  • Conduct quarterly business reviews and resolve dealer issues
  • Manage and train dealer sales force for effective selling
  • Perform building surveys and product demonstrations for clients
  • Utilize Salesforce.com to track sales activities and manage customer interactions

Benefits

  • Opportunities for professional development
  • Dynamic work environment with a focus on sales growth
  • Involvement in shaping sales strategies
  • Strong support from Regional Sales Director
  • Comprehensive training for dealer sales force
  • Travel opportunities within the region to meet clients and attend events
Full Job Description

Covering Central Valley CA and surrounding areas, the person selected for this Region Management position will be expected to develop and maintain a mutually beneficial relationship with the company’s dealers, dealer sales force, direct accounts, and end users. In doing so, this individual will be expected to achieve all annual sales and performance goals. Lastly, the selected individual will report to and work with the Regional Sales Director to accomplish the goals set forth in region’s annual business plan.

ESSENTIAL DUTIES AND RESPONSIBILITIES

General Responsibilities:

  • Report a monthly itinerary to the Regional Sales Director
  • Report all significant activity in the region to the Regional Sales Director in a timely and accurate manner as it relates to:
  • Ongoing product performance
  • Competitive intelligence
  • Dealer activity
  • Sales strategy development
  • New product development
  • Dealer issues, Customer Service, Technical Service, etc.
  • Dealer profile updates
  • Performing quarterly business reviews with dealers
  • Weekly Sales Forecasts
  • Resolves sales issues, product service issues, equipment-related issues, and dealer problems in a timely and effective manner
  • Travel within the sales region in accordance with an already established zone travel schedule to maintain, develop, and grow all facets of the company’s business with its customers, including dealers, national accounts, and end-users.

Dealer Sales Force Management

  • Directs and participates in developing, motivating, and training the dealer sales force to effectively sell Nilfisk Commercial and Industrial floorcare equipment of which would include the Nilfisk, Advance, Clarke and Viper brands
  • Calling on and developing all existing and prospective dealers within the region
  • Maintain a dealer prospect list and coordinate sales calls with the Regional Sales Director to develop new business opportunities with prospective dealers
  • Maintain a customer database

Field Sales Management & End-User Account Development:

  • Maintains a list of the largest end-users in the region
  • Integrates daily sales call activities into Salesforce.com
  • Makes daily sales call on key end-users to drive new project starts and to increase company market share at the end-user level
  • Tracks and manages all new project starts via the Sales Pipeline in Salesforce.com
  • Performs building surveys and product demonstrations.
  • Effectively utilizes all sales tools and sales resources to ensure successful project completion
  • Concentrates on displacing competitive machine lines within all dealership to improve the company’s market penetration and sales. Focuses on developing a single-source relationship with the dealer.

Effective Communication

  • Communicates product information to all dealers in a timely and accurate manner
  • Coordinates sales efforts with National Accounts through National Account Managers and Government Account Managers
  • Performs field tests in support of product management teams

Relationship with all Market Segments

  • Forges long-lasting, profitable relationships with dealer partners

EDUCATION:

  • Bachelor’s degree in Marketing, Business Administration, or equivalent education

EXPERIENCE:

  • A Minimum of 5 years outside B2B sales experience is required for this position. Emphasis will be placed on the applicant’s ability to show experience and accomplishments in the areas of dealer channel management and end-user sales/account management.

KNOWLEDGE & PERSONAL ATTRIBUTES:

  • Must possess a strong work ethic and be able to demonstrate initiative as it relates to problem solving and implementing corrective action plans on a timely basis.
  • Must demonstrate maturity as a business professional and the business acumen necessary to be successful in this position
  • Must be able to demonstrate strong selling skills and end-user account management skills
  • Must possess strong communication skills, both written and verbal
  • Must be able to demonstrate proficiency in the use of MC Office Suite applications, including Excel (pivot tables), PowerPoint, Word, and Outlook and Salesforce.com
  • Must be able to demonstrate effective time and territory management skills
  • Must possess solid problem-solving skills and the ability to perform gap analyses, action plan development, and effective action plan implementation.
  • Willingness to travel overnight as required by this position
  • Must be willing and able to transport any and all company products (commercial floor cleaning equipment and accessories) for demonstrations
  • Must be capable of conducting product seminars and product presentations in front of an audience
  • Must be able to successfully pass a physical including lifting, standing for prolonged periods, driving for safe periods of time, etc.

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