Alamo Group

Regional Sales Manager

Alamo Group$80K — $95K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience.
  • Four or more years of progressive sales experience, preferably in industrial, municipal, contractor, equipment, or related markets.
  • Strong communication, negotiation, organization, problem-solving, and relationship-management skills.
  • Experience with forecasting, territory planning, CRM systems, spreadsheets, and sales reporting.
  • Ability to travel frequently within the assigned territory, attend trade shows, and maintain an insurable driving record.
  • Ability to climb on equipment and lift up to 50 pounds during product demonstrations.

Responsibilities

  • Drive regional sales growth and develop new dealer, contractor, and municipal customer opportunities.
  • Train customers and dealer sales teams on product features, benefits, programs, and sales strategies.
  • Build and maintain customer relationships; lead territory meetings and represent Petersen Industries at trade shows.
  • Forecast sales demand, recommend inventory levels, and coordinate delivery schedules and order frequency.
  • Prepare sales forecasts, budgets, sales reports, margin analysis, and competitive-market updates.
  • Partner with Sales and Marketing leadership to resolve customer issues, assess product availability, and identify new product opportunities.
  • Maintain accurate account, contact, and opportunity information in the CRM system.
  • Conduct hands-on equipment demonstrations at customer sites and provide ongoing sales-team guidance.

Benefits

  • Field-based role with hands-on equipment demonstrations.
  • Opportunities for training customers and dealer sales teams.
  • Work closely with Sales and Marketing leadership to influence product offerings.
  • Represents the brand at trade shows in a significant capacity.
  • Gain exposure to various facets of sales management including forecasting and budgeting.
Full Job Description
Qualifications

  • Bachelor's degree or equivalent experience.
  • Four or more years of progressive sales experience, preferably in industrial, municipal, contractor, equipment, or related markets.
  • Strong communication, negotiation, organization, problem-solving, and relationship-management skills.
  • Experience with forecasting, territory planning, CRM systems, spreadsheets, and sales reporting.
  • Ability to travel frequently within the assigned territory, attend trade shows, and maintain an insurable driving record.
  • Ability to climb on equipment and lift up to 50 pounds during product demonstrations.


Regional Sales Manager - Petersen Industries

Petersen Industries is seeking a results-driven Territory Sales Manager to grow sales, strengthen dealer relationships, and support municipal and contractor customers across an assigned region. This field-based role combines strategic territory management, product training, forecasting, customer development, and hands-on equipment demonstrations.

The ideal candidate is a consultative sales professional with strong industrial, municipal, contractor, or equipment-sales experience. You will serve as a trusted product expert for dealers and customers while partnering closely with Sales and Marketing leadership to identify opportunities, improve market position, and achieve territory growth goals.

Key Responsibilities

  • Drive regional sales growth and develop new dealer, contractor, and municipal customer opportunities.
  • Train customers and dealer sales teams on product features, benefits, programs, and sales strategies.
  • Build and maintain customer relationships; lead territory meetings and represent Petersen Industries at trade shows.
  • Forecast sales demand, recommend inventory levels, and coordinate delivery schedules and order frequency.
  • Prepare sales forecasts, budgets, sales reports, margin analysis, and competitive-market updates.
  • Partner with Sales and Marketing leadership to resolve customer issues, assess product availability, and identify new product opportunities.
  • Maintain accurate account, contact, and opportunity information in the CRM system.
  • Conduct hands-on equipment demonstrations at customer sites and provide ongoing sales-team guidance.

About Alamo Group

Alamo Group is a manufacturer of industrial equipment for agriculture, construction, and maintenance. The company was founded in 1969 and is headquartered in Seguin, Texas. Alamo Group operates through three business segments: Industrial, Agricultural, and European. The Industrial segment produces mowers, street sweepers, and snow removal equipment. The Agricultural segment produces equipment for crop management, including mowers, sprayers, and seeders. The European segment produces equipment for agricultural and industrial use, including mowers, hedge trimmers, and vacuum sweepers. Alamo Group sells its products worldwide through a network of dealers and distributors.
Learn more about Alamo Group
Size
4,200 employees
Market Cap
$1.6 billion
Industry
Net Income
$56.6 million
Founded
1969
5 Year Trend
+9.6%
Revenue
$1.1 billion
NASDAQ

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