Regional Sales Director

Cognition

$120K — $180K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of enterprise software sales experience; 2+ years managing a team of AEs
  • Successful track record selling to Fortune 500 companies
  • Proven history of closing $1M+ ARR deals in a complex sales process
  • Experience selling to high-level technical executives (CIO, CTO, etc.)
  • Proficiency in MEDDIC or similar sales methodologies
  • Demonstrated history of exceeding sales quotas as both an individual contributor and manager
  • Proven ability to recruit top-tier sales talent in a competitive market

Responsibilities

  • Own quarterly and annual bookings quota for new logo acquisition and expansion
  • Manage $5M–$20M+ ARR opportunities, closing large deals of $1M+
  • Forecast bookings accurately using MEDDIC and maintain pipeline discipline
  • Participate directly in key customer interactions, including negotiations and executive briefings
  • Recruit and develop a team of 3-6 Enterprise AEs
  • Conduct weekly 1:1s and deal reviews focused on strategy and close plans
  • Build a culture of accountability and competitive drive within the team

Benefits

  • Collaborative and high-ownership work environment
  • Opportunity to directly influence and build a consequential enterprise sales team in AI
  • Direct reporting and collaboration with executive leadership
  • Engagement in dynamic, fast-paced decision-making processes
  • Ability to define and shape territory and go-to-market strategies
Full Job Description
The Role:

We're looking for a Regional Sales Director to lead a team of Account Executives driving net-new and expansion revenue across Fortune 500 accounts.

This is a player-coach role in a high-ownership environment. You will set strategy, close alongside your team on the largest deals, and build one of the most consequential enterprise sales teams in AI. You will report directly to the VP of Sales and work in close partnership with Deployed Engineering, post-sales, and executive leadership.

This is not a role for someone who manages from a dashboard. The right person is in the field, knows every major deal, and has a point of view on how to win.
What You'll Own:
Revenue Execution
  • Own quarterly and annual bookings quota for your territory across new logo acquisition and expansion
  • Manage a pipeline of $5M--$20M+ ARR opportunities with average deal sizes of $1M+
  • Forecast accurately using MEDDIC; maintain deal hygiene and stage discipline
  • Be in the rooms that matter -- EBCs, executive dinners, key negotiations -- alongside your AEs
Team Leadership
  • Recruit, hire, and develop a team of 3-6 Enterprise AEs
  • Run rigorous weekly 1:1s and deal reviews focused on qualification, strategy, and close plans
  • Build a team culture of accountability, intellectual curiosity, and competitive drive
  • Identify performance gaps early and coach or make personnel changes decisively
Territory and GTM Strategy
  • Define territory segmentation and account prioritization within your vertical
  • Build vertical-specific messaging and competitive positioning in partnership with Marketing and Product
  • Partner with post-sales to expand the installed base and protect renewals
  • Develop executive relationships within key accounts that extend beyond the AE layer
Cross-functional Influence
  • Serve as the voice of the field - surface product gaps, competitive intelligence, and customer insights to leadership
  • Collaborate with Deployed Engineering to scope and deliver compelling POCs and technical evaluations
  • Work with Legal and Finance on complex contract structures, MSAs, and non-standard terms
What We're Looking For:
Required
  • 7+ years of enterprise software sales experience, including at least 2 years managing a team of high-level AEs
  • 2+ years of experience successfully selling into F500 companies
  • Demonstrated track record closing $1M+ ARR deals with F500 accounts in a complex, multi-stakeholder sales motion
  • Experience selling to CIO, CTO, SVP/VP Engineering, or equivalent technical executive buyers
  • Proficiency in MEDDIC or a comparable enterprise sales methodology
  • History of overachievement against quota as both an IC and a manager
  • Ability to recruit and close top-tier sales talent in a competitive market
Strongly Preferred
  • Vertical-relevant domain expertise - working knowledge of buyer personas, budget cycles, and procurement dynamics in the vertical
  • Prior experience selling developer tools, AI/ML platforms, cloud infrastructure, or adjacent technical products
  • Track record at a high-growth startup or scale-up (Series B through IPO stage)
  • Familiarity with the competitive landscape in AI coding, including GitHub Copilot, Cursor, Windsurf, and emerging agentic tools
What This Is Not:
  • A role where you manage by report and review dashboards. You will know every deal.
  • A role with an established, fully staffed team. You will hire some of your AEs.
  • A role where the product sells itself. Devin is a paradigm shift -- you will need to sell the vision before the prospect fully understands the category.
  • A slow-moving environment. We move fast, change direction when we learn something, and expect the same from leadership.

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