Qualifications

• 5+ years of experience in demand generation, campaign marketing, or channel marketing, preferably in cybersecurity or technology sectors.
• Proven experience in executing demand generation plans and managing both virtual and in-person events.
• Hands-on proficiency with marketing tech and CRM tools like Salesforce, Marketo, ON24, and Zoom.
• Strong skills in stakeholder management and communication with an analytical mindset to extract insights from campaign data.
• Highly organized self-starter with the ability to handle competing priorities and tight deadlines.
• Bachelor's Degree in a relevant field; willingness to travel approximately 25% of the time.

Responsibilities

• Support the planning and execution of various demand generation programs, including webinars and virtual summits.
• Coordinate logistics for customer events to enhance engagement with target customers.
• Implement marketing initiatives tailored to specific customer segments and regional markets.
• Execute hyper-targeted ABM campaigns that align with unique sales objectives.
• Deploy multi-channel ABM content to address account-level challenges and enhance deal size.
• Collaborate with sales leadership on CXO engagement events to drive strategic conversations and boost pipeline velocity.
• Track and report on ABM and marketing campaign performance, optimizing for ROI.

Benefits

• Opportunity for professional growth in a dynamic field.
• Engagement with high-impact CXO relationships.
• Involvement in innovative marketing initiatives and technologies.
• Cross-functional collaboration with internal and external teams.
• Exposure to diverse market segments and strategies.