Job SummaryLead Generation and Pipeline Acceleration Support- Support the planning and execution of demand generation programs (BANT qualified programs, webinars, and virtual summits).
- Coordinate end-to-end logistics for customer events, webinars, and virtual events to actively engage target customers.
- Implement segment-specific marketing initiatives tailored to unique account requirements, customer personas, and regional market nuances.
- Partner with sales and data/analytics teams to identify high-potential strategic accounts.
Account-Based Marketing (ABM) Execution- Execute hyper-targeted ABM campaigns for top-tier accounts, aligning personalized messaging, content, and unique offers with defined sales objectives.
- Deploy multi-channel ABM content (email, digital, webinars, and events) designed to address specific account-level pain points, historically driving deal size uplift.
CXO Engagement Coordination- Collaborate with regional sales leadership to coordinate high-impact CXO engagement events that foster meaningful executive conversations and accelerate pipeline velocity.
- Contribute to high-touch thought leadership initiatives that build sustained, long-term CXO relationships across key segments.
Cross-Functional Collaboration & Reporting- Serve as the regional liaison across internal hubs, including the NAM campaign hub, global media, data/insights, ABM, and tracking teams.
- Manage external vendor relationships to ensure seamless, high-quality event and program execution.
- Track, measure, and pull data-driven reports on ABM and marketing mix performance to evaluate and optimize campaign ROI.
Qualifications Experience and Qualifications- Experience: 5+ years of experience in field, channel, demand generation, or campaign marketing (preferably within the cybersecurity or technology industries).
- Campaign Execution: Proven track record of executing quarterly demand generation plans, managing event logistics (virtual and in-person), and running trade shows.
- MarTech Proficiency: Hands-on experience with marketing technology and CRM platforms, specifically SFDC, Marketo, ON24, and Zoom.
- Core Skills: Strong stakeholder management and communication skills; data-driven mindset capable of translating campaign metrics into actionable insights.
- Work Style: Highly organized self-starter capable of managing competing priorities and tight deadlines in a fast-paced environment.
- Education & Travel: Bachelor's Degree in a relevant field; ability to travel approximately 25% of the time.
Compensation DisclosureThe compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.
$100,000.00 - $163,000.00/yr
