The RoleWe are seeking a driven and commercially minded Regional Marketing & Business Development Manager to own Crimson's presence and growth across the designated US region. This is a dual-focus, high-impact role that sits at the intersection of brand building, community engagement, partnership development, and event management. You will be the face of Crimson in your region - cultivating relationships, producing compelling local content, orchestrating events, and driving tangible revenue outcomes. If you are entrepreneurial, organized, and energized by connecting with people and communities, this role is for you.
Location:This is a region-based role within the United States. You will need to be based in Dallas, Houstan or Austin metropolitan areas. A degree of flexibility in working hours is required, including availability on select evenings and weekends to attend and support events alongside Crimson staff and partners.
What are the main responsibilities for this role?Regional Brand & Market Development
- Take full ownership of Crimson's brand presence and market growth across your assigned region.
- Design and execute localized marketing campaigns to promote events - both live and virtual - to relevant audiences.
- Identify, form, and nurture meaningful partnerships with schools, community organizations, educational institutions, and other relevant local entities.
- Manage partner relationships strategically to maximize mutual value and long-term return.
Event Management
- Manage live events end-to-end: from venue sourcing and logistics, through speaker engagement, to on-the-day execution and post-event follow-up.
- Develop and distribute tailored, regionalized event follow-up communications to sustain audience engagement and drive conversion.
- Maintain a presence at events, including on evenings and weekends where required.
Content Creation & Performance Tracking
- Produce relevant, high-quality local content, including slide decks, eBooks, advertising copy, and email communications.
- Track and report on the performance of regional activities, with a focus on revenue attribution and campaign effectiveness.
- Bring a data-informed mindset to continuously refine your approach and maximize local impact
What skills and experience are required?- 3-5 years of experience in marketing, events, business development, or a closely related field.
- Demonstrated ability to manage events from conception through to execution and follow-up.
- A track record of developing and maintaining productive external partnerships.
- Strong written communication skills, with experience producing marketing and content assets.
- Comfortable working both independently and collaboratively in a fast-paced, growth-oriented environment.
- Highly organized with excellent attention to detail and the ability to manage multiple priorities simultaneously.
- Familiarity with performance tracking, reporting, and a results-oriented mindset.
- A genuine passion for education and the belief that access to great guidance can transform a student's future.
