Nestle

Regional Business Manager - Coffee Sales (Charlotte)

Nestle$115K — $140K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of direct outside sales, B2B, or business development experience.
  • Proven expertise in new business development and customer retention strategies.
  • 5+ years of complex contract negotiation experience with strong financial insight.
  • In-depth knowledge of the foodservice and beverage industry, focusing on premium brands like Starbucks.
  • Proficient in using CRM systems, particularly Salesforce, for pipeline management.
  • Excellent communication and presentation skills, demonstrating strong executive presence.
  • Experience in crafting customer-facing business proposals and plans.

Responsibilities

  • Drive sales growth by identifying and securing new business opportunities.
  • Enhance existing accounts through proactive pipeline management.
  • Utilize Salesforce for tracking growth opportunities and customer engagement.
  • Lead business planning initiatives and reviews to foster partnerships.
  • Negotiate and execute profitable contracts aligned with company strategies.
  • Collaborate with operations for seamless venue onboarding and training.
  • Promote brand compliance and manage quality assurance within the territory.

Benefits

  • 401k with company match.
  • Comprehensive healthcare coverage.
  • Performance-based incentives.
  • Broad array of additional benefits for employees.
  • Commitment to an inclusive workplace environment.
Full Job Description
This position is not eligible for Visa Sponsorship.

The Regional Business Manager - Coffee Sales Lead is responsible for driving operator sales of the Nestlé Professional Solutions beverage portfolio, with a primary focus on our iconic Starbucks branded products, alongside Seattle's Best, Teavana, Vitality, Nescafé, and Coffee-mate. This role will support customers in North and South Carolina, with a preferred home-base in Charlotte, North Carolina.

The ideal candidate will be an experienced hunter-farmer, equally skilled at securing new business and growing existing relationships, with a track record of success in pipeline management, contract negotiation, and executive-level customer engagement. This is a remote-based role with an expected travel requirement of 40% or more, based on client and business needs.

Essential Functions
  • Drive operator sales growth by identifying and securing net new business within the assigned territory.
  • Acquire additional venues/outlets within existing accounts through proactive pipeline management, ensuring opportunities across all sales stages.
  • Effectively utilize Salesforce to manage growth opportunities, customer events, and forecasting.
  • Lead joint business planning and business reviews to strengthen partnerships and meet contractual service levels.
  • Negotiate and execute contracts that are profitable and aligned with Nestlé Professional's business strategy.
  • Partner with internal operations to ensure smooth execution of onboarding, training, and installation for new venues.
  • Promote compliance with brand stewardship and manage quality assurance activities within the territory.
  • Sell seasonal and innovation programs to drive incremental growth.
  • Maintain strong distributor relationships and provide guidance on sales opportunities and product stocking.
  • Provide accurate sales forecasts and maintain detailed visibility into pipeline health.
  • Exhibit an entrepreneurial mindset to identify and pursue incremental growth opportunities.
  • Launch new products effectively, using established tools and best practices.
  • Communicate regularly with internal partners to ensure alignment across all business facets.

Qualifications
  • Minimum 6+ years of direct outside sales, B2B, or business development experience.
  • Proven track record in new business development and customer retention.
  • 5+ years negotiating complex contracts and agreements, with strong financial acumen and P&L awareness.
  • Deep understanding of foodservice, hospitality, or beverage industry, with emphasis on premium branded products like Starbucks®.
  • Expertise in pipeline management tools and CRM systems (i.e Salesforce).
  • Strong executive presence, with excellent communication and presentation skills.
  • Experience building customer-facing business plans and proposals.
  • Collaborative mindset and ability to work cross-functionally across operations, marketing, and finance.
  • Familiarity with key industry segments, including: Business & Industry, College & University, Healthcare, Lodging, Military, Travel, Retail, and Grocery.

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The approximate pay range for this position is $115,000 to $140,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com)

Nestle in the US Benefits.

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About Nestle

Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017 and No. 33 in the 2016 edition of the Forbes Global 2000 list of largest public companies. Nestlé's products include baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Twenty-nine of Nestlé's brands have annual sales of over 1 billion CHF, including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestlé has 447 factories, operates in 189 countries, and employs around 339,000 people. It is one of the main shareholders of L'Oreal, the world's largest cosmetics company. Nestlé was formed in 1905 by the merger of the "Anglo-Swiss Milk Company", established in 1866 by brothers George and Charles Page, and "Farine Lactée Henri Nestlé", founded in 1867 by Henri Nestlé. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. The company has made a number of corporate acquisitions, including Crosse & Blackwell in 1950, Findus in 1963, Libby's in 1971, Rowntree Mackintosh in 1988, Klim in 1998, and Gerber in 2007.
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