Perkins Estman

Public Relations Strategist - West Coast

Perkins Estman$110K — $130K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Communications, Public Relations, Journalism, or related field.
  • 8+ years of PR experience, ideally in architecture, design, or professional services.
  • Proven success in media relations and thought leadership initiatives.
  • Strong writing, editing, and communication skills.
  • Ability to manage multiple projects and deadlines effectively.

Responsibilities

  • Develop and execute media relations strategies for regional and top-tier publications.
  • Drive thought leadership campaigns to position the firm as an industry innovator.
  • Collaborate with studio leaders to support industry events and social media efforts.
  • Partner with marketing for conferences, speaking engagements, and award submissions.
  • Grow relationships with local media contacts and industry influencers.
  • Represent the firm at industry events for visibility and networking.
  • Monitor PR performance metrics and report findings to leadership.

Benefits

  • Comprehensive medical, dental and vision coverage
  • 401k options
  • Paid time off (PTO)
  • Company paid holidays
  • Life Insurance
  • Pre-tax commuter benefits
  • Professional development opportunities
  • Flexible hybrid work policy
Full Job Description
The Opportunity:

The Public Relations Strategist will lead media relations and thought leadership initiatives for the West Coast studios, reporting directly to the Director of Communications and working under the leadership of the External Communications Manager. This role is responsible for elevating the firm's visibility through strategic campaigns, industry engagement, and strong media relationships. The ideal candidate is a proactive communicator who can collaborate with internal teams, develop campaigns on project work, build lasting connections with local media, and represent the firm at key industry and client events.

Primary Responsibilities:
  • Develop and execute media relations strategies to secure coverage in regional and top-tier publications.
  • Drive thought leadership campaigns that position the firm as an industry innovator across the sector(s).
  • Meet regularly with studio leaders in the respective region to ensure support of industry events, social media, and external engagement.
  • Partner with the marketing team to support conferences, speaking engagements, and award submissions.
  • Maintain and grow relationships with local media contacts and industry influencers.
  • Attend and represent the firm at industry events to strengthen visibility and networking opportunities.
  • Monitor PR performance metrics and provide regular reporting to leadership.

Preferred Experience and Skills:
  • Established relationships with West Coast media outlets and industry organizations across design, architecture, and real estate.
  • Experience supporting industry conferences and award programs.
  • Strategic thinker with a creative approach to storytelling and brand positioning.

Required Qualifications:
  • Bachelor's degree in Communications, Public Relations, Journalism, or related field.
  • 8+ years of experience in PR, preferably in architecture, design, or professional services.
  • Proven success in media relations and thought leadership initiatives.
  • Strong writing, editing, and verbal communication skills.
  • Ability to manage multiple projects and deadlines effectively.

What we offer you:
  • Comprehensive medical, dental and vision coverage
  • 401k Options
  • PTO
  • Company Paid Holidays
  • Life Insurance
  • Pre-tax commuter benefits
  • Professional Development
  • Competitive salary

Please include a cover letter, resume and/or portfolio (Adobe PDF preferred).

PE has a hybrid policy that allows flexibility for our employees in managing their working days and hours to cater to their diverse needs.

Salary Range: $110k to $130k

Compensation may vary based on the job level and your geographical work location.

About Perkins Estman

Perkins Estman is an architecture and design firm that has been serving the St. Louis area since 1981. The firm provides a wide range of services, including architecture, interior design, and planning. Perkins Estman is committed to creating innovative and sustainable designs that meet the needs of its clients and the community. The firm has earned a reputation for excellence in the industry and has won numerous awards for its work.
Learn more about Perkins Estman
Size
50 employees
Industry
Founded
1980

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