Roku

Programmatic Analyst

Roku$130K — $145K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of experience in digital advertising or related fields
  • Excellent written and verbal communication skills
  • Familiarity with ad tech, including DSPs and SSPs; OTT/CTV experience is a plus
  • Proficient in Excel, with knowledge of SQL and large datasets
  • Experience with data visualization tools like Tableau or Looker
  • Detail-oriented with strong analytical and project management skills
  • Self-starter, capable of working independently in a fast-paced environment

Responsibilities

  • Develop an understanding of Roku's programmatic ad ecosystem and partners
  • Drive analysis of programmatic performance from bids to impressions
  • Facilitate troubleshooting through efficient reporting
  • Leverage Big Data for actionable insights in programmatic advertising
  • Collaborate with Product Management on tools for inventory management
  • Align programmatic strategies with cross-functional teams and business goals
  • Analyze KPIs for campaign optimizations and provide recommendations
  • Communicate insights through dashboards and reports

Benefits

  • Health insurance and wellness benefits
  • Equity awards and life insurance
  • Disability benefits and paid time off
  • Parental leave and retirement options (401(k)/pension)
  • Global mental health and financial wellness support
  • Flexible hybrid work environment with remote options on Fridays
Full Job Description
What does the team work on?

The Revenue Operations team aims to align advertising sales, marketing, and client services to maximize yield, drive ad revenue growth and enhance efficiency within an organization. It involves a blend of strategic planning, data analysis, system/tools utilization, and partnerships to optimize the monetization of advertising inventory.

What is the role?

The Inventory Optimization team owns the processes and analytics to maximize the value of Roku's ad platform. This position sits within the Inventory Enablement and Optimization team, which works closely with Client Services, Business Development, Sales, and Product to drive yield optimization, forecasting, and build systems and processes for advertising campaigns. This role is focused on Roku's programmatic business, presenting the candidate with an opportunity to take part in a fast growing revenue stream at Roku. An Analyst should not only have strong analytical skills, but also excellent communication capabilities and a solutions-oriented mindset. The candidate must be able to balance day-to-day responsibilities and long-term strategic projects within a fast-paced environment. They should be a self-starter and comfortable recommending solutions in an ambiguous environment with guidance. The position will report to the Sr Manager, Inventory Enablement and Optimization.

For New York Only - The estimated annual salary for this position is between $130,000 and $145,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

How will I use AI at Roku?

At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.

We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.

What are the responsibilities of the role?
  • p]:inline" data-streamdown="list-item">Develop and maintain a strong understanding of Roku's programmatic ad ecosystem, Roku's partners, how they're integrated, and suggest updates to our integration based on analysis to increase yield
  • p]:inline" data-streamdown="list-item">Help drive analysis of our overall programmatic stack from the bid level to impressions, along with spend patterns, to ensure the health and yield from each partner, and keep stakeholders informed of any trends
  • p]:inline" data-streamdown="list-item">Facilitate troubleshooting by identifying and utilizing reports that raise issues quickly and efficiently
  • p]:inline" data-streamdown="list-item">Leverage Roku's Big Data to produce actionable reporting for the programmatic business, while automating routine analysis where possible
  • p]:inline" data-streamdown="list-item">Work closely with Product Management to develop proprietary tools that address inventory management challenges across both direct and programmatic transaction types
  • p]:inline" data-streamdown="list-item">Collaborate with cross-functional teams, including Sales, Ad Operations, and Finance, to align programmatic strategies with broader business objectives
  • p]:inline" data-streamdown="list-item">Monitor and analyze KPIs for programmatic campaigns, providing regular updates and actionable recommendations for optimizations
  • p]:inline" data-streamdown="list-item">Communicate findings and insights to stakeholders through dashboards, presentations, and ad-hoc reports
  • p]:inline" data-streamdown="list-item">Stay informed of industry trends and competitive developments to identify opportunities for growth and innovation

What experience would help someone be successful in this role at Roku?
  • p]:inline" data-streamdown="list-item">4+ years of experience in digital advertising in an inventory, revenue operations, data analytics, finance, or business analyst role
  • p]:inline" data-streamdown="list-item">Excellent written and verbal communication skills, and the ability to take complicated subject matter and communicate clearly and effectively for any audience
  • p]:inline" data-streamdown="list-item">Familiarity with the ad tech terminology and landscape, including prior experience working with DSPs, SSPs, ad servers, and DMPs; experience with OTT/CTV a plus
  • p]:inline" data-streamdown="list-item">Excellent command of Excel, understanding of SQL and working with large datasets
  • p]:inline" data-streamdown="list-item">Experience creating reports with data visualization platforms like Tableau, Looker, etc
  • p]:inline" data-streamdown="list-item">Analytical, project management, and detail-oriented personality
  • p]:inline" data-streamdown="list-item">Self-starter, comfortable working autonomously in a fast-paced, growing environment


#LI-SR3

What's Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What are some of the benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

About Roku

Roku is an American consumer electronics company founded in 2002. The company is best known for its streaming devices that allow users to access internet-based video content on their televisions. Roku's devices are available in several models and are sold in the United States and other countries. The company also offers a streaming service called The Roku Channel that features a selection of movies and TV shows. Roku went public in 2017 and is traded on the NASDAQ stock exchange.
Learn more about Roku
Size
3,000 employees
Market Cap
$5.5 billion
Industry
Net Income
-$17.5 million
Founded
2002
5 Year Trend
+47.3%
Revenue
$1.7 billion
NASDAQ

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