New York Times

Programmatic Analyst

New York Times$75K — $88K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • BA or BS degree
  • 2+ years of experience in digital advertising or media
  • 1+ years working directly with DMPs, ad exchanges, DSPs, and SSPs
  • Familiarity with reporting and data visualization tools like Tableau or Double Verify
  • Ability to demonstrate understanding of journalistic integrity in advertising

Responsibilities

  • Manage daily programmatic platform operations, including rule and deal optimizations
  • Assist sales and planning teams in deal creation and performance evaluations
  • Partner with Sales to recommend programmatic inventory and targeting solutions
  • Maintain relationships with ad exchanges and supply-side platforms
  • Stay updated on programmatic trends, technologies, and best practices
  • Implement programmatic technology solutions by testing various capabilities
  • Monitor site content to ensure optimal ad delivery for clients

Benefits

  • Medical, dental, and vision benefits
  • Flexible Spending Accounts (F.S.A.s)
  • Company-matching 401(k) plan
  • Paid vacation and sick days
  • Paid parental leave
  • Tuition reimbursement
  • Professional development programs
Full Job Description
The New York Times' Advertising team is for a Programmatic Analyst to increase growth of NYT programmatic revenue. You will be the daily contact with supply side partners and support the sales team in programmatic conversations. About the Role You will be a subject matter expert and programmatic sales specialist for the NYT data ad products, and be able to partner with Business Analytics to provide accurate and frequent analysis of programmatic optimizations and opportunities. This is a hybrid role based in our New York headquarters, VP of Revenue Operations. You can typically expect to be in the office 3 days per week. Responsibilities: • You will manage the daily programmatic platform management and operations, which include rule and deal optimizations, ad quality enforcement, and troubleshooting. • Assist the sales and planning teams with deal creation and health checks to ensure ideal performance. • Partner with the Sales team to help assist and recommend programmatic inventory and targeting solutions. • Maintain our relationships with ad exchanges and supply side platforms (SSPs). • Be an internal expert on programmatic business trends, new technologies and best practices. • Special focus on deploying and maintaining programmatic technology solutions by testing partner's header bidding, price rules, and deal capabilities. • Browse the content on our site frequently to ensure our client's ads are delivering as expected. • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world. Basic Qualifications: • BA or BS degree • 2+ years of experience in digital advertising or media • 1+ years working with DMPs, ad exchanges, agency trading desks, DSPs and supply-side platforms (SSPs) • Experience with reporting and data visualization tools such as; Tableau, Double Verify, Mode, or STAQ Preferred Qualifications: • Experience working in a high functioning team environment • Knowledgeable with ad tech landscape including survey, data collection, verification, viewability, real-time bidding, behavioral targeting, retargeting, cookie matching, and platforms beyond desktop (mobile, video, social) REQ-020397 The annual base pay range for this role is between: $75,000-$88,000 USD For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside of the U.S., information on benefits will be provided during the interview process. We're excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process. If you're an Engineering candidate, we'll let you know what specific GenAI tools you are permitted to use for your technical assessment.

About New York Times

The New York Times Company is an American mass media company that publishes the The New York Times newspaper. The company also owns other media outlets such as The New York Times International Edition, The New York Times Book Review, and The New York Times Magazine. The New York Times Company is also involved in digital media, owning websites such as NYTimes.com, Cooking, and Wirecutter. The company was founded in 1851 and is headquartered in New York City.
Learn more about New York Times
Size
5,000 employees
Market Cap
$5.3 billion
Industry
Net Income
$100.1 million
Founded
1851
5 Year Trend
+5.9%
Revenue
$1.7 billion
NASDAQ

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