VML

Program Manager

VML$60K — $140K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in web project management or content management.
  • Proven track record of successful website launches and content initiatives.
  • Deep understanding of website development lifecycle, content strategy, and SEO.
  • Technical proficiency in CMS platforms (WordPress, Drupal, AEM) and basics of HTML, CSS, JavaScript.
  • Strong analytical skills for data-driven recommendations.
  • Client management experience preferred, especially managing expectations and relationships.
  • Experience in an agency environment is a plus.

Responsibilities

  • Lead and manage website development projects and content initiatives with cross-functional teams.
  • Define project scope, objectives, and deliverables, breaking down complex projects into manageable tasks.
  • Proactively identify and mitigate potential project roadblocks to stay on track.
  • Facilitate communication between stakeholders, providing regular updates and managing expectations.
  • Oversee quality assurance throughout the website development and content process.
  • Develop and manage content calendars, workflows, and style guides for timely publication.
  • Mentor junior team members and foster a collaborative environment.

Benefits

  • Competitive benefits package.
  • Hybrid working model with an average of four days in the office per week.
  • Accommodations available upon request during the interview process.
Full Job Description
VML is in search of a PROGRAM MANAGER - DIGITAL (Website, Platforms)

What you'll do:
  • Lead and manage website development projects and content initiatives, collaborating closely with cross-functional teams (designers, developers, content strategists, SEO specialists, marketing). Own project roadmaps, budgets, and resource allocation.
  • Define project scope, objectives, and deliverables, breaking down complex projects into manageable tasks and sprints. Develop and manage detailed project plans and timelines.
  • Proactively identify and mitigate potential roadblocks, ensuring projects stay on track, within budget, and meet quality standards. Implement project management best practices and optimize workflows.
  • Facilitate communication and collaboration between stakeholders, providing regular updates, reporting on project status, and managing expectations. Lead project meetings and presentations.
  • Oversee quality assurance throughout the website development and content creation process, establishing and enforcing quality standards and best practices.
  • Develop and manage content calendars and workflows, ensuring timely publication of high-quality, SEO-optimized content. Establish and maintain content style guides and governance processes.
  • Mentor and guide junior team members, providing support and fostering a collaborative team environment.

Who you are:
  • Strategic thinker and problem-solver: Able to translate business goals into effective website and content strategies. Proactively identify and resolve challenges.
  • Excellent communicator and collaborator: Clearly communicate technical and non-technical information to various stakeholders. Facilitate cross-functional collaboration and build consensus.
  • Highly organized and detail-oriented: Maintain meticulous organization and attention to detail in all aspects of project management.
  • Proactive and results-driven: Take initiative, anticipate needs, and drive projects to successful completion. Focus on delivering measurable results.
  • Expert in project management methodologies and tools: Deep understanding of Agile and Waterfall methodologies. Expert-level proficiency in project management platforms (e.g., Asana, Trello, Monday.com) and content management systems (CMS).
  • Technical understanding and web development lifecycle knowledge: Solid understanding of web design principles, development processes, content strategy best practices, and SEO.

What you'll need:
  • 5-7 years of experience in web project management or content management: Demonstrated experience leading and managing complex website development projects, content creation workflows, and content migrations.
  • Proven track record of successful website launches and content initiatives: Provide examples of successfully completed projects, highlighting key achievements, results, and contributions.
  • Deep understanding of website development lifecycle, content strategy, and SEO: Demonstrate expertise in web design principles, development processes, content strategy best practices, information architecture, and SEO.
  • Technical proficiency: Strong familiarity with CMS platforms (e.g., WordPress, Drupal, AEM), HTML, CSS, JavaScript, and website analytics tools. Experience with website accessibility standards (WCAG) is highly preferred.
  • Strong analytical skills: Ability to analyze website data, identify trends, and make data-driven recommendations to improve website performance and content engagement.
  • Client management experience (if applicable): Experience building and maintaining strong client relationships, presenting project updates, and managing client expectations.
  • Agency experience (a plus): Experience working within an agency environment or a similar collaborative setting.


The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$60,000-$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About VML

VML is a global marketing and advertising agency. The company was founded in 1992 and is headquartered in Kansas City, Missouri. VML provides a wide range of services including brand strategy, creative design, social media, and e-commerce. The company has worked with several high-profile clients including Ford, PepsiCo, and Wendy's. VML has won numerous awards for its innovative marketing campaigns and has been recognized as one of the top advertising agencies in the world.
Learn more about VML
Size
3,000 employees
Industry

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