THE OPPORTUNITYCreative Director, Copywriter
Could this be you? We are seeking a visionary, ideas-first
Creative Director (Copywriting) to lead high-impact,
Tier 1 / Brand-level campaigns with a primary emphasis on our
luxury automotive account (Lincoln), while aggressively driving creative excellence for
luxury new business opportunities.You will mentor a talented team of writers and art directors, champion creative excellence, and serve as a key partner within our creative department.
Our team operates as a
nimble, boutique-style agency embedded within the global powerhouse network of
VML & WPP. This unique ecosystem gives you the best of both worlds: the close-knit, highly collaborative, and agile culture of a specialized creative boutique, backed by the unmatched scale, resources, and
industry-leading WPP benefits program(including robust medical and generous vacation plans).
What you'll do:- Drive new business growth by leading creative development, conceptualizing breakthrough campaign ideas, and delivering high-impact pitch presentations to prospective clients.
- Architect the voice of luxury across all channels, establishing a highly sophisticated, emotionally resonant copy standard for Lincoln and emerging accounts.
- Set the creative and copy standard for brand-level storytelling, ensuring all work is culturally relevant, premium, and perfectly aligned with upscale consumer expectations.
- Lead and mentor a collaborative, tight-knit team of copywriters and art directors, fostering a culture of high-end creative curiosity, craftsmanship, and growth.
- Own executive client relationships, confidently articulating, defending, and selling big, elegant creative ideas to senior leadership and luxury brand stakeholders.
- Oversee production pipelines from initial brainstorming sessions through to final execution, ensuring projects are delivered on time and to the highest quality standards.
What you'll need:- Must be prepared to work in New York City, operating comfortably in our hybrid structure (3-4 days on-site in our NY agency & 1-2 days offsite).
- An exceptional, award-winning portfolio showcasing comprehensive 360-degree Tier 1 campaigns, masterful copywriting craft, and deep experience in the luxury, premium, or automotive sectors.
- Proven experience leading pitches and successfully winning high-end new business accounts within an advertising agency setting.
- Strong leadership skills with a track record of managing, inspiring, and protecting creative talent in a fast-paced environment.
- Excellent communication skills, with the natural ability to command a room, tell a compelling brand story, and mentor junior talent.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$100,000-$230,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
