Program Manager, Global One Search (Houston, TX / San Jose, CA)
This role has been designed as Hybrid with an expectation that you will work on average 2 days per week from an HPE office.
Job Description:
The Global One Search Program Manager will lead the global One Search strategy, integrating SEO, SEM, AI search optimization (AEO), and organic YouTube into a unified approach that drives discoverability, engagement, and pipeline impact across priority markets. This role ensures paid and organic search strategies operate cohesively, strengthening brand authority and measurable business performance.
This position will be based in our Houston, TX or San Jose, CA office on a hybrid work schedule.
Key Responsibilities
Global Search Strategy & Execution (SEO + SEM)
- Develop and execute a unified global search strategy across organic and paid search.
- Lead SEM execution across priority markets, including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring.
- Drive non-branded keyword growth, Quality Score improvements, CTR and CPC efficiency.
- Ensure alignment between SEO and SEM strategies to maximize coverage, eliminate duplication, and improve overall search visibility.
- Partner with campaign, web, and analytics teams to integrate search into product launches, brand refreshes, and acquisition migrations.
- Own AI search optimization strategy (AEO), ensuring content and campaigns are structured for AI-driven discovery environments.
Organic YouTube Channel Management
- Own global organic YouTube strategy aligned to brand and campaign priorities.
- Optimize metadata, thumbnails, playlists, chapters, end screens, and cross-linking.
- Improve engagement metrics including CTR, watch time, subscriber growth, and session duration.
- Collaborate with social, brand, and paid media teams to ensure full-funnel integration.
- Conduct regular content audits and performance optimization cycles.
AI Search & Emerging Platforms
- Drive readiness for AI-powered search platforms (Google AI Overviews, generative search engines, conversational AI platforms).
- Ensure structured content, FAQs, and entity optimization improve brand presence in AI-generated results.
- Monitor trends in generative search and recommend experimentation roadmap.
Cross-Functional Collaboration
- Work closely with Integrated Campaigns, Brand, Analytics, Web, and Media teams.
- Provide SEO and SEM guidance during site migrations, acquisitions, and new product launches.
- Align global strategy with GEO-specific requirements while maintaining governance standards.
Measurement & Reporting
- Define and track KPIs including:
- Organic traffic growth
- Non-branded keyword rankings
- Share of Voice
- AI search visibility
- SEM performance metrics (CTR, CPC, conversion rate, cost per lead)
- YouTube engagement metrics
- Deliver executive-ready reporting connecting search performance
- Lead quarterly business reviews and roadmap presentations with the business groups
Innovation & Testing
- Develop annual experimentation roadmap across SEO, SEM, and YouTube.
- Run structured tests (bidding models, keyword expansion, schema enhancements, AI optimization, video enhancements).
- Scale successful innovations globally.
Platform
- Hands on knowledge on Brightedge, GSC, Adobe analytics, Adobe cloud, GDN,
- Google Ad word certification; Brightedge certification
- Should have hands on knowledge on creating ad copies for SEM using tactics to optimize ad efficiencies
Requirements:
- 7+ years of combined experience of SEO & SEM
- B2B experience is a plus
#LI-Hybrid
Additional Skills:
Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}
What We Can Offer You:
Health & Wellbeing
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
#unitedstates
Job:
Marketing
Job Level:
Expert
"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
United States of America: Annual Salary USD 105,500 - 213,500 in California // 92,600 - 213,500 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered."
Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html
