Salesforce

Product Marketing Sr Lead, Content Strategy

Salesforce$115K — $145K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-10+ years in product marketing, content strategy, or editorial roles, preferably in AI, SaaS, or technical fields.
  • Deep understanding of AI and enterprise software concepts.
  • Proven track record of producing high-quality, engaging content that simplifies technical concepts.
  • Exceptional writing, editing, and storytelling abilities.
  • Experience identifying unique story angles and interviewing subject matter experts for insights.
  • Familiarity with competitive and market analysis in shaping content strategy.
  • Experience or enthusiasm for leveraging AI tools in content creation and optimization.

Responsibilities

  • Craft original, compelling content that demystifies complex AI and software themes.
  • Gain in-depth knowledge of Salesforce products to communicate unique advantages in practical terms.
  • Discover and highlight innovative use cases and customer stories that resonate with target audiences.
  • Create and manage an audience-focused editorial calendar informed by market insights.
  • Monitor industry content to identify gaps that Salesforce can fill as a thought leader.
  • Interview various experts to extract meaningful insights that move beyond basic narratives.
  • Leverage AI tools to create scalable content and enhance efficiency across marketing teams.

Benefits

  • Work-life balance resources to support your well-being.
  • Access to AI technology to enhance your work performance.
  • Opportunities for professional growth and continuous learning.
  • Collaborative environment encouraging cross-functional teamwork and innovation.
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

We are seeking a Product Marketing Senior Lead with strong content strategy expertise to shape the quality, distinctiveness, and impact of our blog, thought leadership, and broader content ecosystem.

This role is designed for a technically fluent PMM who understands AI and enterprise software deeply and can translate that expertise into compelling, differentiated storytelling that captures attention and keeps audiences coming back.

You will operate as a strategic storyteller, hands-on content creator, and editor, personally developing high-impact content while also identifying unique angles, elevating overall quality, and ensuring our work stands out in a crowded and rapidly evolving AI market.

You will go beyond surface-level narratives by working directly with subject matter experts, understanding competitive positioning, and uncovering the real story behind transformation-including the product innovation, as well as the people, process, and operating model changes required to make it successful.

Critically, you will be responsible for driving measurable impact, not just producing content. You will think deeply about how content attracts and grows an audience, increases engagement, and drives meaningful outcomes such as subscriber growth, repeat readership, and conversion across channels.

You will also leverage AI to accelerate content creation, generate new ideas, and build scalable tools (e.g., Gems, templates, workflows) that enable teams across marketing to produce high-quality, editorial-grade content more efficiently.

Key Responsibilities
AI & Product-Led Storytelling
  • Write and develop original, high-impact content that translates complex AI and software concepts into:
    • Clear, engaging narratives
    • Compelling use cases
    • Differentiated positioning
  • Develop a deep understanding of Salesforce products and platform capabilities to clearly articulate:
    • What makes our technology unique
    • Why it matters in real-world scenarios
  • Identify and develop distinctive story angles that highlight:
    • Product innovation
    • Real-world applications
    • Customer value and outcomes
    • The people and process changes required for transformation


Editorial Strategy, Insights & Competitive Positioning
  • Develop and maintain an editorial calendar grounded in:
    • Audience needs
    • Product innovation
    • Market and competitive insights
  • Actively monitor competitor and industry content to:
    • Identify narrative gaps and opportunities
    • Ensure Salesforce leads, not follows, in defining key topics and positions
  • Interview subject matter experts, practitioners, and leaders to:
    • Extract insights, lessons learned, and real-world nuance
    • Uncover stories that go beyond surface-level success
  • Author flagship thought leadership, guides, and long-form content that:
    • Builds a repeat audience
    • Feels editorial (not promotional)
    • Positions Salesforce as a leader in AI and the Agentic Enterprise
AI-Enabled Content Creation & Scale
  • Use AI tools to:
    • Generate and refine story ideas
    • Accelerate drafting and iteration
    • Synthesize complex inputs from multiple stakeholders
  • Build scalable tools such as:
    • Gems
    • Prompt libraries
    • Templates
That enable content creators to:
  • Self-serve high-quality content
  • Maintain editorial standards
Multi-Channel Storytelling (Blog, Video, Social)
  • Create and adapt content across formats, including:
    • Blog
    • Video
    • Social
    • Newsletters
  • Identify how to tailor stories for:
    • Different audiences
    • Different channels
    • Different levels of technical depth
Qualifications
  • 6-10+ years of experience in product marketing, content strategy, or editorial roles, ideally in AI, SaaS, or technical domains
  • Strong understanding of AI, software, or enterprise technology concepts
  • Demonstrated ability to write and publish high-quality, differentiated content that translates technical concepts into compelling narratives
  • Strong writing, editing, and storytelling skills
  • Proven ability to:
    • Develop distinctive story angles
    • Interview SMEs and extract meaningful insights
    • Translate complex ideas into clear, engaging content
  • Experience incorporating competitive and market insights into content strategy
  • Experience or strong interest in:
    • AI tools for content creation and workflow acceleration
    • Building scalable content systems (templates, prompts, frameworks)
  • Ability to simplify complex topics into clear, engaging content
  • Experience working cross-functionally with product, marketing, and technical teams


Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
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