DescriptionThe Product Marketing Specialist will coordinate and execute the product category marketing strategy for North America, aligning closely with Product Management and Sales priorities. This role focuses on driving go-to-market success for the Desktop/AiO Category, including product launches, product asset production, e-tail listings, event support, sales activation, PR, and social media initiatives.
The ideal candidate is a creative and strategic marketer who can balance big-picture thinking with tactical execution, ensuring all marketing efforts contribute to business growth and ROI.
Essential Duties and Responsibilities:- Plan and execute go-to-market strategies in alignment with business objectives, performance metrics, and ROI targets.
- Develop, communicate, and implement compelling marketing plans for Consumer product launches in the U.S. market.
- Create integrated campaigns and marketing assets, defining key messaging and positioning across ATL and BTL channels.
- Manage cross-functional implementation, collaborating with Product Management, Sales, and Creative teams to ensure seamless execution of marketing plans.
- Partner with the Global Marketing Team at ASUS Headquarters to support global product strategy, balancing regional priorities with global direction through strong communication and diplomacy.
- Serve as the local market expert, identifying opportunities in positioning, launch strategies, and competitive differentiation.
- Represent ASUS at tradeshows and industry events, assisting with lead generation and communicating product value propositions and use cases.
- Develop and maintain knowledge of MDF (Marketing Development Funds) requirements, compliance, and reporting processes to ensure accurate management of marketing budgets.
- Accurately plan and manage budgets across campaigns, including sample orders and shipment tracking, ensuring efficient allocation of resources and timely reconciliation of spend.
Knowledge and Skills: - Strong strategic thinking combined with attention to detail and goal-oriented execution.
- Excellent presentation, communication, and storytelling skills.
- Proficiency in marketing planning, campaign management, negotiation, and financial analysis.
- Solid understanding of both B2C and B2B marketing dynamics, including key processes and stakeholders.
- Deep passion for technology and marketing as drivers of business growth.
- Working knowledge of major accounts, their customer bases, and industry challenges.
- Strong understanding of PC technologies, able to articulate technical value propositions clearly and effectively.
- Creative mindset with experience managing digital and print production processes, collaborating closely with creative teams.
- Copywriting skills for technical products, with the ability to craft messaging and assets from the ground up.
- Highly organized and detail-oriented, with strong prioritization and time management skills.
- Excellent written and verbal communication skills in English.
Required Qualifications:Years of Education - Bachelor's degree in Marketing, Business Administration, Communications, or a related field (or equivalent experience).
Work Experience- 1-2+ years of relevant experience in product marketing, category management, or go-to-market strategy.
Preferred Qualifications: - Experience in the Gaming, Consumer Electronics, PC, IoT, or hardware technology industries.
- Prior experience managing creative, advertising, or media agencies.
Working Conditions: - Office Only: Typically works in an office environment
- Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
- Any travel requirements: Ability to travel 30% domestic
$70,304-$120,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).
