Product Marketing

Runlayer

$90K — $130K *
Nye, MT 59061In-Person
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in product marketing within B2B SaaS, infrastructure, or developer tools
  • Deep understanding of infrastructure and AI for marketing to technical audiences
  • Experience across multiple buyer personas: engineers, CIOs, CISOs, and business functions
  • Taste for impactful marketing that distinguishes standout enterprise brands
  • Proven ability to build product marketing programs from inception in dynamic environments
  • Structured experience in product launches with high-quality collateral
  • Outstanding written and visual storytelling capabilities

Responsibilities

  • Implement and refresh messaging and positioning on digital platforms and sales materials
  • Create and manage comprehensive product launch initiatives with collateral and campaigns
  • Develop sales enablement tools including competitive intelligence and customer narratives
  • Manage customer marketing activities including case studies and testimonials
  • Support marketing efforts with key partner organizations in the ecosystem
  • Drive contributions to define and establish a nascent market category

Benefits

  • Competitive salary and equity to align incentives and rewards
  • 4 weeks paid vacation, plus paid sick leave and parental leave
  • Budget for professional development through courses and conferences
  • State-of-the-art equipment to optimize your work setup
  • Comprehensive health benefits including dental and vision
  • Direct interaction with customers to measure the impact of your efforts
Full Job Description
As our Product Marketing Manager, you'll own messaging, launches, and sales enablement as we scale from founder-led marketing to a real marketing function. You'll market to engineers, CISOs, CIOs, and business leaders, requiring fluency across both developer and enterprise buyer mindsets.

Why You'll Thrive Here
  • Impact: Shape how the market understands AI agent infrastructure, directly influencing our category creation
  • Excellence: Work closely with founders who have built and scaled multiple companies, learning GTM at high velocity
  • Ownership: Own the full PMM function, from product launches to sales collateral to competitive positioning


What You'll Do
  • Implement new messaging and positioning across site, sales assets, and campaigns
  • Build and run structured product launches with video, collateral, and coordinated social campaigns
  • Enable sales with the right assets, competitive intel, and customer proof points
  • Own customer marketing: case studies, testimonials, and reference programs
  • Support partner marketing efforts with ecosystem players (Cursor, 1Password, Anthropic, etc.)
  • Contribute to category creation in a market that doesn't have a name yet


What We're Looking For
  • 5+ years in product marketing at B2B SaaS, infra, or developer tools companies
  • Deep understanding of infrastructure and AI, able to credibly market to technical audiences
  • Experience marketing to multiple personas: engineers, security teams, CISOs, CIOs, and business functions
  • Taste. You know the difference between forgettable enterprise marketing and brands that cut through (Vercel, Linear, Stripe).
  • Experience building PMM programs from scratch, ideally at early-stage or high-growth companies
  • Strong product launch experience with structured processes and high-quality collateral
  • Exceptional written and visual storytelling skills


Bonus Qualifications
  • Background in developer-focused or AI/ML products
  • Experience with category creation or positioning in a new market
  • Track record of bold, creative marketing that doesn't feel like typical enterprise B2B


What We Offer

We provide a competitive package designed to attract and retain top talent who can work effectively with enterprise customers.
  • Competitive salary and equity - compensation that reflects your expertise and customer-facing responsibilities.
  • Paid time off - 4 weeks paid vacation, paid sick leave, and paid parental leave.
  • Professional development - budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
  • Top-tier equipment - your choice of laptop and accessories to create your ideal work environment.
  • Health benefits - comprehensive health, dental, and vision coverage.
  • Customer interaction opportunities - work directly with innovative companies and see the immediate impact of your work.


Not quite the right fit? Reach out to with details about your experience and interests.

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