Smartsheet

Product Marketing Manager II - Horizontal Use Cases

Smartsheet$97K — $127K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in product marketing, marketing, or business strategy in B2B SaaS
  • Familiarity with value positioning for enterprise buyers
  • Interest in ROI frameworks or Value Impact Models
  • Strong writing skills for buyer-focused messaging
  • Comfort collaborating with Sales and Customer Success teams
  • Analytical skills to leverage win rate data and competitive intelligence
  • Bachelor's degree or equivalent experience required

Responsibilities

  • Support execution of differentiated value strategy for assigned use cases
  • Assist in developing Value Impact Models for ROI discussions
  • Conduct buyer interviews and win/loss debriefs for positioning refinement
  • Contribute to competitive research for effective differentiation
  • Produce and maintain sales-ready content for use cases
  • Train Sales teams on product positioning
  • Track content adoption through performance metrics

Benefits

  • Employer subsidized medical, vision, and dental coverage
  • 401k Match for employee contributions
  • Monthly productivity stipend
  • Flexible Time Away Program and Sick Time Off
  • Automatic life insurance and disability coverage
  • 12 paid holidays per year
  • Up to 24 weeks of Parental Leave
  • Personal paid Volunteer Day
  • Professional growth opportunities through Udemy
  • Company Funded Perks including local discounts and counseling membership
  • Flexible teleworking options from any registered US location
Full Job Description
As a Product Marketing Manager II on the Horizontal Use Cases pod, you will help support the value strategy, positioning, and sales-ready content for a defined set of horizontal use cases. You will partner with the Sr. Manager, Product Marketing and contribute to the development of differentiated, quantified value propositions that help Smartsheet win against category competitors and drive multi-function adoption within the enterprise installed base. This full-time position reports to the Manager, Product Marketing and can be located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer. What You Will Own: Assisting with Value Strategy: • Support the execution and maintenance of the differentiated value strategy for each use case Value Impact Model: • Assist in the development of quantified Value Impact Models for assigned use cases - helping translate Smartsheet's capabilities into specific productivity and efficiency claims for ROI conversations. Buyer Validation & Market Testing: • Support buyer interviews and win/loss debriefs to refine positioning. Assist in documenting the evidence base that grounds positioning claims in validated buyer input. Competitive Positioning: • Contribute to competitive research and differentiation for assigned use cases. Help translate competitive comparisons into field-ready positioning that assists Sales during evaluations. Sales-Ready Content Suite: • Help with the production and maintenance of the content package for assigned use cases • Ensure that your content meets the Sales Ready standard when a field rep can use it in a live buyer conversation without modification. Enablement Activation: • Assist Sr Manager with Sales Enablement in training AEs and SEs on positioning. • Help track adoption through leading indicators e.g.Gong keyword usage, Highspot asset engagement, and field feedback on content quality. You Have: • 3 years of experience in product marketing, marketing, or business strategy in a B2B SaaS environment. • Familiarity with value positioning and competitive messaging for enterprise buyers. • Interest or exposure to ROI frameworks, Value Impact Models, or business case tools. • Strong writing and messaging skills - able to translate complex platform capabilities into clear, specific, buyer-resonant value claims. • Comfort working directly with Sales, Customer Success, and field teams to validate and iterate on positioning in real time. • Analytically grounded - able to work with win rate data, SAM analysis, and competitive intelligence to inform strategic decisions. • Bachelor's degree or equivalent experience required. • Legally eligible to work in the U.S. on an ongoing basis Current US Perks & Benefits: • Employer subsidized medical/vision and dental coverage for full-time employees • 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay) • Monthly stipend to support your work and productivity • Flexible Time Away Program, plus Sick Time Off • US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans • US employees receive 12 paid holidays per year • Up to 24 weeks of Parental Leave • Personal paid Volunteer Day to support our community • Opportunities for professional growth and development including access to Udemy online courses • Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account • Teleworking options from any registered location in the U.S. (role specific) Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity. US Base Salary Pay Range $97,500-$127,500 USD

About Smartsheet

Smartsheet is a software as a service (SaaS) company that provides businesses with collaboration and work management tools. The company's platform allows teams to manage and automate workflows, projects, and processes. Smartsheet's software is used by over 90% of the Fortune 100 companies and has over 15 million registered users. The company was founded in 2005 and is headquartered in Bellevue, Washington.
Learn more about Smartsheet
Size
2,539 employees
Market Cap
$4.9 billion
Industry
Net Income
-$114.4 million
Founded
2005
5 Year Trend
+52.4%
Revenue
$354.1 million
NASDAQ

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